Evening & Weekend Audience Architect

USA TODAY; United States; Remote; USD 60,000 - 94,000; Full time

Job summary

USA TODAY's audience team is seeking a dynamic senior weekend and evening audience editor to lead strategic planning and hands-on production in a 24/7 newsroom. This editor will direct evening and weekend audience operations, making real-time decisions to ensure our journalism reaches the right audiences across website, SEO, alerts, social, newsletters, and distribution partners.

The ideal candidate thrives in breaking news, is highly organized, data-driven, and can lead audience efforts while

Qualifications

• Bachelor's or master's degree in communications, journalism, marketing or related field.
• At least 5 years of newsroom experience, preferably in an audience development role at a digitally-focused media organization.
• Demonstrated experience leading audience strategy and execution for breaking news, major events or enterprise journalism with minimal supervision.
• A solid understanding of metrics tools to discern what kind of content performs well across various platforms and how to format and deliver it.
• A proven passion and experience with storytelling via social media, search and newsletters, with expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more.

Responsibilities

• Leading USA TODAY's evening and weekend audience operations and serving as the primary audience decision-maker for breaking news during many off-hours shifts.
• Crafting well-rounded audience plans for major news events and tentpole coverage.
• Manage breaking news independently, making real-time decisions to maximize audience reach and impact across platforms.
• Coordinating audience plans with network editors, planners and audience leads across the USA TODAY Network to elevate our best work.
• Coordinating and distributing network advisories for major news events and projects.
• Executing audience producer responsibilities across social media, alerts, newsletters, homepage programming and other distribution channels.
• Building strong cross-functional relationships and communicating effectively with newsroom leaders and partners in high-pressure situations.

Skills

Strong writing and editing

Exceptional planning and organization

Data-driven decisions

Storytelling via social media

Multitasking under deadlines

Analytics familiarity

Education

Bachelor's or master's degree in communications, journalism, marketing

Tools

Google Analytics

Parse.ly

Hootsuite

Echobox

True Anthem

Job description

USA TODAY's audience team is seeking a dynamic senior weekend and evening audience editor to lead strategic planning and hands-on production in a 24/7 newsroom. This editor will direct evening and weekend audience operations, making real-time decisions to ensure our journalism reaches the right audiences across website, SEO, alerts, social, newsletters, and distribution partners.

The ideal candidate thrives in breaking news, is highly organized, data-driven, and can lead audience efforts while