EU Marketing Lead - Crypto Trading & Growth

Bybit; Oklahoma City (OK); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Growth Fund

Internal events and team-building

Global collaboration

Job summary

Bybit EU is seeking an experienced Head of Marketing Europe to shape and deliver our marketing strategy across European markets. You will lead brand, growth, product marketing, and communications, reporting to the EU Group CEO and collaborating with Product, Country Managers, and global Marketing teams.

Responsibilities include defining market-specific strategies, owning the European budget and KPIs, and driving growth in user adoption, trading activity and revenue.

Qualifications

• 10+ years of senior marketing experience in crypto, fintech or capital markets.
• Proven leadership of multi-market teams in fast-paced environments.
• Strong understanding of crypto trading, derivatives and product marketing.

Responsibilities

• Define and execute European marketing strategy across brand, acquisition, activation and retention.
• Lead go-to-market for crypto trading products and derivatives with regulatory alignment.
• Own channel strategy across paid, owned, earned, CRM and partnerships.

Skills

Leadership

Crypto marketing

Growth marketing

Lifecycle marketing

Strategic planning

Stakeholder management

Campaign analytics

Multi-market experience

Education

Bachelor's or Master’s in Marketing/Business

Job description

Bybit EU is seeking an experienced Head of Marketing Europe to shape and deliver our marketing strategy across European markets. You will lead brand, growth, product marketing, and communications, reporting to the EU Group CEO and collaborating with Product, Country Managers, and global Marketing teams.

Responsibilities include defining market-specific strategies, owning the European budget and KPIs, and driving growth in user adoption, trading activity and revenue.