eSales Agent - Global BMW Mini

Sonic Automotive; Atlanta (GA); On-site; USD 34,000 - 52,000; Full time

Job summary

Sonic Automotive is seeking an eSales Agent in Atlanta to engage customers via phone, email, and chat, providing timely information and quotes to drive showroom visits and appointments. You will manage inquiries with a premium customer experience and use CRM tools to track outreach, follow-ups, and KPI performance.

The role emphasizes accurate communication, adaptability, and teamwork in a fast-paced dealership environment, with compensation tied to appointment and sales performance.

Qualifications

• Minimum 1 year call center or sales-focused experience.
• Excellent written and verbal communication.
• Strong phone communication skills.
• Ability to build and maintain relationships internally and externally.
• Excellent organizational and time-management skills.

Responsibilities

• Answer inbound calls, internet inquiries, and chats.
• Provide guests with timely responses and information.
• Offer payment options and quotes.
• Generate sales and appointment opportunities.
• Manage follow-up with active guests and cadence requirements.
• Monitor KPIs and performance metrics.

Skills

Call center experience

Communication skills

Phone skills

Relationship building

Time management

Tools

CRM software

Job description

Sonic Automotive is a Fortune 500 company and one of the largest automotive dealer groups in the country with 100+ dealerships nationwide.

The eSales Agent is responsible for engaging with customers who are contacting the dealership with the interest of purchasing a new and/or pre-owned vehicle. Their ultimate goal is to generate sales appointments and drive customers to the dealership. The agent will handle internet inquiries and phone calls, establishing contact and a great first impression with our customers. The eSales Agent’s responsibility is to deliver a premium customer experience by responding to inquiries in a prompt, professional, accurate and courteous manner.

This highly accountable position uses lead management tools and CRM software to manage the initial guest engagement process. This position will be trained to understand all products and services offered at the dealership, along with current inventory, finance and incentive programs. The agent will receive continuous training in exceptional customer service, sales tactics, overcoming objections, and developing customer relationships.

The eSales Agent will report to the Traffic Manager, if applicable, or Sales Manager. Compensation is tied to appointment and sales performance.

Job Description

Duties and Responsibilities:

• Answer inbound phone calls, internet inquiries, and chats
• Provide guests with timely, relevant responses to address customer questions and needs
• Facilitate providing guests price and purchasing information
• Provide payment options and quotes
• Generate sales and acquisition appointments
• Manage organizers to stay up to date with follow up of all active guests
• Adhere to specific outreach cadence required for new inquiries
• Maintain a thorough understanding of KPIs

Qualifications

Requirements:

• Minimum 1 year call center or sales focused experience
• Able to set priorities, multi-task, and achieve goals
• Ability to perform in a fast paced environment
• Ability to work on a team
• Exceptional communication skills, both written and verbal
• Highly proficient in verbal phone skills
• Ability to establish and maintain strong internal and external relationships
• Strong organizational and time management skills
• Must be adaptable to change
• Proficient using a computer
• Evening and weekend schedule availability required

Additional Information

**All your information will be kept confidential according to EEOC guidelines**

Job Location