Marketing Manager, Client Marketing

Tyler-Technologies-29572f8; Plano (TX); On-site; USD 100,000 - 140,000; Full time

Job summary

Tyler Technologies seeks a Marketing Manager, Client Marketing to lead strategy, planning, and execution of integrated campaigns for ERP client growth. You will collaborate with Sales, Product Marketing, and Success teams to deliver coordinated client experiences and drive cross-sell initiatives.

The role emphasizes independent prioritization, program coordination, and measurement of success across engagement and advocacy metrics. A strategic thinker with leadership skills will thrive here.

Qualifications

• 5-8 years of B2B or B2G client marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions.
• Experience with CRM, marketing automation, and analytics platforms (Dynamics, Marketo, Treasure Data).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders.
• Experience mentoring marketing professionals preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Develop annual client marketing strategies that support client engagement, communicate product value, increase awareness of Tyler solutions, strengthen client advocacy, and enable broader client growth initiatives.
• Develop and execute marketing programs that support client expansion initiatives, promote awareness of complementary Tyler solutions, and enable account teams through coordinated campaigns and communications.
• Collaborate with product experts, client-facing teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop integrated ERP client marketing campaigns that communicate product value and relevant solutions.
• Partner with account teams to develop marketing programs that increase awareness of complementary Tyler solutions and relevant business capabilities.
• Execute client communications for product releases, thought leadership, webinars, and educational content.
• Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Skills

B2B/B2G marketing experience

Enterprise software marketing

Campaign planning

Project management

Analytical skills

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Dynamics

Marketo

Treasure Data

Job description

The Marketing Manager, Client Marketing, leads the strategy, planning, and execution of integrated marketing programs that strengthen client engagement, communicate product value, and support Tyler's ERP client growth objectives for the ERP & Civic Division. This role develops and executes multi-channel marketing campaigns that inform, educate, and engage existing clients while partnering closely with Client Success, Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated client experiences. Success is measured through lead generation across cross-sell/upsell initiatives, campaign performance, client engagement, advocacy development, and marketing's contribution to cross-functional growth initiatives. The role exercises significant independent judgment in prioritizing initiatives, coordinating shared marketing resources, and aligning client marketing activities with division business objectives.

Responsibilities

• Develop annual client marketing strategies that support client engagement, communicate product value, increase awareness of relevant Tyler solutions, strengthen client advocacy, and enable broader client growth initiatives.
• Develop and execute marketing programs that support client expansion initiatives, promote awareness of complementary Tyler solutions, and enable account teams through coordinated campaigns and communications.
• Collaborate with product experts, client-facing teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop integrated ERP client marketing campaigns that communicate product value and relevant solutions.
• Partner with account teams to develop marketing programs that increase awareness of complementary Tyler solutions and relevant business capabilities.
• Execute client communications for product releases, thought leadership, webinars, and educational content.
• Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Qualifications

• 5-8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience managing or mentoring marketing professionals preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.