Entry-Level Digital & Broadcast Marketing Specialist

KTVN 2 News Nevada; Reno (NV); On-site; USD 40,000 - 56,000; Full time

Benefits offered by this job

Commission-based earnings

Job summary

Sarkes Tarzian, Inc. is seeking an entry-level digital and broadcast Marketing Specialist to drive revenue through new local accounts and agency relationships in the Reno market. You will manage flows of information, prepare presentations, and pursue direct and agency buys to maximize commissions.

You will build client relationships, perform market research, and maintain HubSpot CRM while collaborating with traffic, production, and sales management to meet quarterly goals.

Qualifications

• : Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• : Must maintain a professional appearance and manner.
• : Must be able to market and sell digital and broadcast marketing solutions to businesses.
• : Excellent oral and written communication; strong public speaking skills.
• : Able to direct/contain all elements of negotiation.
• : Be willing to learn the art of digital advertising, marketing and sales.
• : College graduates who majored in Communications or Business are encouraged to apply.
• : A valid driver’s license, clean motor vehicle record, and reliable daily access to a personal vehicle are required. This position involved frequent local travel throughout the station’s listening/viewership area to meet with prospective and current clients.

Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research.
• This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.
• Manage and maintain the HubSpot CRM, ensuring accurate pipeline tracking, client records, sales activity, forecasting, and opportunity management on a daily, weekly, and monthly basis.

Skills

Sales

Marketing

Public speaking

Negotiation

Communication

Education

Bachelor’s degree in marketing/advertising

Tools

HubSpot CRM

Job description

Sarkes Tarzian, Inc. is seeking an entry-level digital and broadcast Marketing Specialist to drive revenue through new local accounts and agency relationships in the Reno market. You will manage flows of information, prepare presentations, and pursue direct and agency buys to maximize commissions.

You will build client relationships, perform market research, and maintain HubSpot CRM while collaborating with traffic, production, and sales management to meet quarterly goals.