Enterprise Value Architect: Sales Enablement & ROI

WhatsApp; Seattle (WA); On-site; USD 162,000 - 227,000; Full time

Job summary

Meta is seeking a Customer Value Architect and Journey Mapping Lead to define how enterprise sales articulate, quantify, and deliver customer value across complex cycles. You will architect end-to-end journey frameworks that align Meta's advertising and business platform solutions to measurable enterprise outcomes.

This staff-level role sits at the intersection of enterprise go-to-market strategy, value engineering, and sales enablement, partnering with sales, product marketing, and solutions

Qualifications

• 8+ years in enterprise sales enablement, value engineering, management consulting or related go-to-market function
• Experience designing journey maps and value architecture for complex enterprise sales
• Experience building quantitative business case tools (ROI, TCO, value realization) for enterprise cycles
• Experience cross-functionally aligning GTM strategy with customer value delivery
• Ability to communicate complex value propositions to executive audiences via written deliverables and presentations

Responsibilities

• Design and own the enterprise customer value architecture framework including value proposition mapping and ROI modeling tools
• Build and maintain a library of end-to-end customer journey maps reflecting the enterprise buying experience
• Translate capabilities into quantified customer outcomes and executive-ready value narratives
• Develop scalable value engineering assets such as ROI calculators and TCO models
• Lead cross-functional groups to align journey insights with product roadmap, sales plays, and messaging
• Synthesize deal-level insights and customer interviews into actionable journey and value improvements
• Define and track success metrics for value programs including adoption and impact on revenue
• Collaborate with sales leadership to embed value and journey mapping in account planning and reviews
• Mentor enablement practitioners on value selling and journey design principles
• Present value frameworks to senior sales leadership to drive alignment and investment

Skills

Enterprise sales enablement

Journey mapping

ROI modeling

Cross-functional collaboration

Executive communications

Job description

Meta is seeking a Customer Value Architect and Journey Mapping Lead to define how enterprise sales articulate, quantify, and deliver customer value across complex cycles. You will architect end-to-end journey frameworks that align Meta's advertising and business platform solutions to measurable enterprise outcomes.

This staff-level role sits at the intersection of enterprise go-to-market strategy, value engineering, and sales enablement, partnering with sales, product marketing, and solutions