Enterprise Sales Manager (Crypto Payments & Digital Asset Infrastructure) — Cregis

The Bitcoin Street Journal; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Cregis is seeking a seasoned Business Development and Marketing Lead in New York to drive partner acquisitions, negotiate agreements, and shape campaigns across the DeFi and wallet ecosystem. You will manage end-to-end partnerships, perform due diligence, and coordinate with cross-functional teams to maximize market share and sales potential.

The role requires strong BD, marketing planning, and blockchain expertise, with fluency in English/Mandarin and Cantonese a plus.

Qualifications

• 3+ years in business development for partnerships.
• Proven track record of meeting targets.
• Strong understanding of blockchain, wallets and DeFi.
• Experience delivering wallet partnerships (hardware/software).
• Ambitious, autonomous, data-driven.

Responsibilities

• Lead accelerated BD and marketing plan development for Cregis Solutions.
• Execute plans and be the main contact for BD/marketing program leads.
• Identify and prioritize partners (DeFi apps, developers, exchanges).
• Oversee end-to-end partnership process from outreach to execution.
• Conduct financial due diligence on deals to ensure scalability.
• Shape marketing campaign objectives; coordinate with marketing teams.
• Negotiate and manage partner contracts to maximize benefits.
• Inform stakeholders of deals status for strategic alignment.
• Cultivate strong relationships with key stakeholders to drive growth.

Skills

Business development

Partnerships

Marketing planning

Data analysis

English-Mandarin bilingual

Cantonese (plus)

Blockchain knowledge

DeFi knowledge

Tools

Wallet integrations

Job description

• Company: Cregis
• Location: United States New York US
• Sector: CryptoPerp
• Source: web3.career

Responsibilities

• Lead the accelerated development of a business development and marketing plan for Cregis Solutions.
• Lead the execution of the plans and be the single point of contact for the program lead for all Business development and marketing initiatives.
• Identify and prioritize potential partners including DeFi Apps, Developers, Exchanges etc. to improve their understanding of what Cregis offers.
• Oversee end-to-end partnership and integration process from initial outreach and engagement through to negotiation, contracting, and final execution, ensuring all partnerships contribute to improving the sales potential for Cregis and improving the market share of Cregis amongst wallets.
• Conduct thorough financial analysis and due diligence on all potential deals to ensure they are not only sustainable but demonstrate the potential to scale.
• Shape the objectives of new marketing campaigns, and coordinate with communications and marketing teams to plan resources and execution of these campaigns, and report on the success measures.
• Oversee the negotiation and management of contracts with existing and potential partners to maximize benefits and ensure compliance with agreed terms.
• Keep internal stakeholders well-informed about the status of deals and partnerships, ensuring transparent and effective communication to facilitate informed decision-making and cohesive strategic alignment.
• Cultivate and nurture strong, enduring relationships with key stakeholders across relevant verticals, leveraging these relationships to support mutual growth and advance shared objectives.

Requirements

• 3+ years of experience in a business development role focusing on acquisition and partnerships
• Proven track record in meeting and exceeding business development targets
• Comprehensive understanding of blockchain technology, wallets and wallet-related products and DeFi.
• Direct and proven experience in delivering partnerships with Wallets (hardware and/or software) and with the Defi ecosystem, showcasing a technical understanding and practical knowledge of the wallet-related integrations.
• Ambitious and results-focused individual who can work with minimal supervision
• Data-savvy, understand basic metrics of marketing and operations
• Native or fluent English and Mandarin, fluency in Cantonese is a plus
• Experience in the blockchain and payment industry is preferred