Enterprise Sales Development Representative (SDR)

Knit; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary + commission

Equity options

Healthcare coverage

Company laptop

401(k) with company match

Flexible time off

Job summary

A technology firm in New York City is seeking a Sales Development Representative to drive outbound pipeline generation and connect with senior insights leaders. This hybrid role requires experience in a B2B SaaS environment and strong communication skills. The ideal candidate will work closely with marketing and sales teams to set qualified meetings and contribute to revenue growth. Competitive salary and benefits offered, including equity options and flexible time off.

Qualifications

• 1–3 years of experience in an SDR or BDR role at a B2B SaaS company.
• Proven success in pipeline generation.
• Strong written communication and storytelling skills.

Responsibilities

• Execute personalized outbound outreach to target teams.
• Collaborate with Marketing on account-based campaigns.
• Conduct discovery to qualify interest, needs, and timing.

Skills

Communication Skills

Organizational Skills

Sales Engagement Tools

Curiosity

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Job description

Overview

Title: Enterprise Sales Development Representative (SDR)
Location: Hybrid in New York City, NY
Hours: Monday–Friday, 9am–5pm EST
Travel: Limited travel for team summits, select conferences, or client dinners. Knit US hosts an annual in-person All Team Summit.

What we’re looking for

Title: Enterprise Sales Development Representative (SDR)
Location: Hybrid in New York City, NY
Hours: Monday–Friday, 9am–5pm EST
Travel: Limited travel for team summits and select conferences or client dinners. Knit US hosts an annual in-person All Team Summit.

About Knit

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview

We’re looking for Knit’s first Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs.

Responsibilities

As Knit’s first SDR, you’ll be a foundational team member — helping to define our outreach strategy, messaging frameworks, and tools that will scale our revenue engine.

• Execute highly personalized outbound outreach (email, phone, and LinkedIn) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
• Partner with Marketing on account-based campaigns tied to events, content, and product launches.
• Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
• Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
• Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
• Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
• Test and optimize messaging, personalization tactics, and sequencing cadences.
• Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
• Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.

Key Performance Indicators

• 10-15 qualified meetings booked per month
• 6–8 sales qualified opportunities created per month
• $150K–$250K in sourced pipeline per month
• Conversion rate of 40–50% from meeting → opportunity

Required Skills & Experiences

• 1–3 years of experience in an SDR or BDR role at a B2B SaaS company, ideally selling into enterprise or marketing/research functions.
• Proven success meeting or exceeding pipeline generation and meeting-booking targets.
• Strong written communication and storytelling skills — you’ll often be the first impression of Knit to senior decision-makers.
• Confidence and professionalism in reaching out to VP- and Director-level prospects.
• Curiosity and eagerness to learn the market research and insights ecosystem quickly.
• Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator).
• Proactive, organized, and motivated by both personal and team goals.

Bonus Skills

• Experience in or selling to market research or insights teams.
• Exposure to account-based marketing or multi-touch campaigns.
• Familiarity with AI/tech-driven SaaS products.

Benefits (US)

• Competitive base salary + commission plan
• Equity options
• Healthcare (medical, dental, and vision) and additional coverage
• Company laptop + one-time technology stipend
• 401(k) with company match
• Flexible time off + hybrid working environment
• Opportunities for career growth within a fast-scaling, venture-backed SaaS company

Salary Details

In accordance with New York pay transparency requirements, the expected on-target-earnings (OTE) for this role is a range of $80,000 - $100,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

Our Company Values

We are the Championship Team. This means we:

• Are 1% better every day: We approach every challenge with a growth mindset and bias toward improvement.
• Play to win: We set audacious goals, take initiative, and hold ourselves accountable to outcomes.
• Keep the main thing the main thing: We focus on what drives the greatest impact and prioritize accordingly.