Enterprise SDR

Knit; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary + Commission

Equity Options

Healthcare (Medical, Dental, andVision

Company Laptop

Onboarding Technology Stipend

401(k) with Company Match

Flexible Time-Off

Hybrid Working

Job summary

Knit is seeking an Enterprise Sales Development Representative (SDR) to scale outbound pipeline and shape our go-to-market motion. This role sits at the intersection of marketing and sales, collaborating with Marketing leadership, Account Executives, and Client Partners to engage senior insights leaders at top brands.

The SDR will drive qualified meetings and new opportunities through personalized, account-based outreach and timely follow-ups.

Qualifications

• 2 years of full-time work experience, including at least 1 year outbound outreach.
• Comfort with cold calling as a core daily activity.
• Strong written communication, with a track record of concise, personalized outreach to senior-level buyers.
• Curiosity about market research and consumer insights, and a willingness to learn the industry in depth.

Responsibilities

• Book 10-15 qualified meetings per month.
• Create 6-8 sales qualified opportunities per month.
• Generate $150K-250K in sourced pipeline per month.
• Achieve 40-50% conversion from meeting to opportunity.

Skills

Outbound outreach

Email outreach

LinkedIn outreach

Sales prospecting

Tools

Salesforce

Job description

Enterprise Sales Development Representative

Who We're Looking For

Department: Go-To-Market

Team: Marketing

Reports To: Marketing Operations Manager

Supervisory Responsibility: This role currently does not have direct reports.

FLSA Classification: Exempt

Location: Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.

Travel: This role will be expected to travel if needed to conferences and events but dependent on 2027 event plan. Note, Knit US does a US All Team Summit in-person once per year.

A Little About Us

Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions. Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Doordash, Square, Hatch, and unicorn startups. Come build with us!

Overview

We’re looking for an Enterprise Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs.

What You’ll Own

• Key performance indicators for this team & role:
  • 10-15 qualified meetings booked per month
  • 6-8 sales qualified opportunities created per month
  • $150K-250K in sourced pipeline per month
  • Conversion rate of 40-50% from meeting - opportunity
• Primary responsibilities of this role:
  • Execute highly personalized outbound outreach (email, phone, and LinkedIn - all required) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
  • Partner with Marketing on account-based campaigns tied to events, content, and product launches.
  • Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
  • Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
  • Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
  • Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
  • Test and optimize messaging, personalization tactics, and sequencing cadences.
  • Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
  • Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.

Who You Are

• 2 years of full-time work experience, including at least 1 year of outbound outreach (SDR/BDR, inside sales, recruiting, fundraising or similar).
• Comfort with cold calling as a core daily activity, alongside email and LinkedIn outreach.
• Strong written communication, with a track record of concise, personalized outreach to senior-level buyers.
• Curiosity about market research and consumer insights, and a willingness to learn the industry in depth.

Perks & Benefits

• Competitive Salary + Commission (for applicable roles)
• Equity Options
• Healthcare (Medical, Dental, and Vision)
• Additional Coverage
• Company Laptop
• One-time Onboarding Technology Stipend
• 401(k) with Company Match
• Flexible Time-Off
• Hybrid Working
• and more...

Our Company Values

We are the Championship Team. This means we:

Are 1% Better Every Day

We approach situations with a growth mindset and ask "How can we make the business better?" and "What would it take?"

Play to Win

We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through.

Keep the Main Thing the Main Thing

Identify what has the biggest impact and prioritize focusing on it.

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