Enterprise Product Marketing Lead, Blockchain Infrastructure

OP Labs; United States; Hybrid; USD 140.000 - 210.000; Vollzeit

Benefits dieser Stelle

Health insurance (100% covered)

401(k) with 4% match

Wellness stipend: $2,000 annually

WFH setup stipend: $1,000

Learning budget: $1,000

Token grants

Flexible time off

Holidays and Collective Pause weeks

Sabbatical after 3 years

Travel budget for in-person team

Zusammenfassung

OP Labs in New York offers a hybrid role for a Product Marketing Lead who will own positioning for Optimism and the OP Stack, translating complex infrastructure into buyer-friendly value. You will lead end-to-end go-to-market for launches, segment customers, and enable the sales team with compelling narratives.

You will partner with Product and Partnerships, influence roadmaps with market evidence, and help shape the product marketing function over time.

Qualifikationen

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end.
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles including procurement, security, and legal review.
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement, with judgment to know which deals a message needs to win.
• Demonstrated impact on pipeline and revenue, not just content output.
• Able to engage directly with engineers and technical buyers, and develop credible messaging about infrastructure without oversimplifying it.

Aufgaben

• Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition for enterprise, institutional, and developer audiences.
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, cross-functional coordination, and post-launch measurement.
• Define and maintain the ideal customer profile and buyer personas across core segments, including financial institutions, fintechs, and enterprises evaluating onchain infrastructure.
• Build the sales and BD enablement engine: pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling that shorten enterprise sales cycles.
• Own competitive and market intelligence, maintaining a current view of alternative L2s, rollup frameworks, and infrastructure providers, and turning that view into positioning decisions.
• Partner with Product to shape the roadmap with market evidence, and with Partnerships to package joint offerings with ecosystem and infrastructure partners.
• Support analyst, press, and executive communications with a consistent product narrative, in partnership with the comms team.
• Build and lead the product marketing function over time, including hiring, standards, and operating cadence.
• Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership.

Kenntnisse

Product marketing

Enterprise B2B SaaS

Go-to-market

Messaging & positioning

Cross-functional leadership

Tools

Analytic tools

Jobbeschreibung

OP Labs in New York offers a hybrid role for a Product Marketing Lead who will own positioning for Optimism and the OP Stack, translating complex infrastructure into buyer-friendly value. You will lead end-to-end go-to-market for launches, segment customers, and enable the sales team with compelling narratives.

You will partner with Product and Partnerships, influence roadmaps with market evidence, and help shape the product marketing function over time.