Enterprise Marketing Leader: Transform How Work Happens

Apple Inc.; Cupertino (CA); On-site; USD 149,700 - 225,600; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Employee stock purchase plan

Education reimbursement

Job summary

Apple Inc. is seeking a seasoned Enterprise Product Marketing professional to own the marketing strategy, messaging, and go-to-market for Apple’s enterprise customers.

You will craft compelling value propositions, collaborate across product marketing, marcom, PR, and sales, and develop assets and programs that propel awareness and adoption in financial services, professional services, and the public sector.

Qualifications

• 7–10 years of product marketing experience in enterprise markets.
• Strong communication and storytelling skills.
• Experience crafting positioning, messaging and differentiation for products.
• Bachelor's degree or equivalent experience.
• Consulting background is a plus.
• Strong preference for B2B experience.
• Exceptional cross‑functional collaboration across teams.
• Think strategically and analytically,then follow through to execution.

Responsibilities

• Own the marketing strategy, positioning and messaging of Apple’s products and services for enterprise customers through an industry lens.
• Define and articulate compelling value propositions to internal and external partners and customers.
• Develop key customer-facing assets, including messaging, Keynote presentations, app resources, web and marketing guides for the field and 3rd-party channels.
• Build and implement integrated marketing programs to drive the awareness and adoption of Apple products and services in the enterprise.
• Work closely with Brand, PR, and Sales on development of launch activities and marketing materials, including new product introductions.
• Support strategic customer and partner briefings and deliver key presentations to senior executive audiences.
• Be the voice of enterprise customers and partners collecting input for future product development and messaging.
• Synthesize various data/sources to distill into insights that can help shape our strategy, direction and execution.
• Closely follow emerging market trends to understand how Apple products are best for enterprise.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Cross-functional collaboration

Strategic thinking

Analytical thinking

Communication

B2B experience

Education

Bachelor's degree or equivalent experience

Job description

Apple Inc. is seeking a seasoned Enterprise Product Marketing professional to own the marketing strategy, messaging, and go-to-market for Apple’s enterprise customers.

You will craft compelling value propositions, collaborate across product marketing, marcom, PR, and sales, and develop assets and programs that propel awareness and adoption in financial services, professional services, and the public sector.