Enterprise Lifecycle Marketing Manager

Freshworks; Boston, Northern (MA, KY); Hybrid; USD 135,000 - 165,000; Full time

Job summary

Freshworks is seeking a Lifecycle Marketing Manager to own the lifecycle and nurture strategy for the EX product family across Freshservice, ESM, D42, Firehydrant, and Freddy. You’ll shape the journey framework, drive attribution, and lead a small team delivering nurture programs from awareness to renewal.

You will collaborate with ABM, Digital Marketing, Content Strategy, Product, and Sales to nurture leads into pipeline. This is a hybrid role with onsite work 3x/week in Downtown Boston, MA.

Qualifications

• 8–10+ years of B2B marketing experience, with significant time in lifecycle/nurture marketing at a global SaaS company.
• Experience building or scaling lifecycle programs against an Enterprise ICP, ideally with exposure to ABM-tiered account models.
• Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), including scoring models, triggers, and data synchronization.
• Working knowledge of multi-touch attribution models and marketing analytics.
• People management experience, or strong readiness to take on a first direct-report team.
• Excellent cross-functional collaboration skills — this role sits at the intersection of ABM, Digital, Content, Product, and Sales.
• Familiarity with email deliverability, segmentation, and personalization best practices.

Responsibilities

• Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice, ESM, D42, Firehydrant, Freddy).
• Assign clear ownership across the team’s active lifecycle program portfolio and hold the team accountable to each program’s KPIs.
• Lead the multi-touch attribution build-out for Lifecycle (first/middle/last-touch model) in partnership with Tooling/Analytics.
• Manage and develop a Lifecycle Marketing team, setting priorities across EX-wide and upmarket/whitespace nurture motions.
• Own the strategy to nurture leads through to pipeline, in partnership with ABM, Digital Marketing, Content Strategy, and Sales.
• Stand up and maintain budget and target tracking for the Lifecycle pod, matching the rigor already in place for ABM and Virtual Events & Webinars.
• Represent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives (e.g., D42/ITAM, AI Attach, CX-to-ITSM, CX Renewal/Upsell) as those motions come online.

Skills

Lifecycle Marketing

ABM

Marketing Automation

CRM (Salesforce)

Attribution Modeling

People Management

Cross-functional Collaboration

Email Personalization

Tools

Marketo

Salesforce

Job description

Freshworks is seeking a Lifecycle Marketing Manager to own the lifecycle and nurture strategy for the EX product family across Freshservice, ESM, D42, Firehydrant, and Freddy. You’ll shape the journey framework, drive attribution, and lead a small team delivering nurture programs from awareness to renewal.

You will collaborate with ABM, Digital Marketing, Content Strategy, Product, and Sales to nurture leads into pipeline. This is a hybrid role with onsite work 3x/week in Downtown Boston, MA.