Enterprise Field Marketing Manager & Events

Traversal; New York (NY); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Equity

Job summary

Traversal is seeking a Field Marketing Manager in New York to build and execute programs that engage enterprise technology leaders and drive pipeline growth. You’ll own executive experiences, conferences, regional events, partner activations, and integrated field marketing campaigns.

This role sits at the intersection of marketing, events, sales, and operations, offering a path to shape how we engage communities and deliver impactful, memorable moments for customers and partners.

Qualifications

• 3–5 years of experience in B2B field marketing at a high-growth technology company.
• Proven experience planning and executing executive events, customer programs, and field marketing initiatives.
• Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting.
• Experience executing events for both technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision makers.
• Experience measuring pipeline influence, campaign attribution, and event ROI.

Responsibilities

• Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs.
• Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution.
• Develop and run regional field marketing initiatives aligned with pipeline acceleration goals.
• Partner closely with sales.
• Collaborate cross-functionally with Sales and Marketing to plan initiatives aligned to brand and business goals.
• Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI.
• Continuously test, iterate, and improve programs based on performance data and field feedback.

Skills

B2B field marketing

Executive events

Vendor management

Cross-functional work

Project management

Travel 30-50%

Sales alignment

Education

Bachelor’s degree in Marketing or Business

Tools

Salesforce

HubSpot

Marketo

Job description

Traversal is seeking a Field Marketing Manager in New York to build and execute programs that engage enterprise technology leaders and drive pipeline growth. You’ll own executive experiences, conferences, regional events, partner activations, and integrated field marketing campaigns.

This role sits at the intersection of marketing, events, sales, and operations, offering a path to shape how we engage communities and deliver impactful, memorable moments for customers and partners.