Enterprise Crypto GTM Lead

Coinbase, Inc.; Tallahassee (FL); On-site; USD 171,000 - 201,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Equity and bonus eligibility

Job summary

Coinbase, Inc. seeks a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focusing on financial markets.

You will set go-to-market strategy for institutional use cases and build the proof engine turning wins into pipeline, launching Base as the infrastructure layer for onchain trading, lending, and tokenization. You will lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translate complex capabilities into clear

Qualifications

• 6+ years in product marketing or GTM roles with B2B outcomes.
• Own end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
• Fluency in how onchain trading, lending, and tokenization work; collaborate with Product and Engineering on roadmaps.
• Proven cross-functional leadership in 0-to-1 environments, with hands-on execution.
• Experience marketing to financial institutions in regulated environments or building a BD-led sales enablement engine.
• Uses generative AI responsibly with human oversight to improve workflows, cost, and quality.

Responsibilities

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Skills

Enterprise GTM

B2B Marketing

Crypto/Blockchain

Cross-functional leadership

Strategic storytelling

AI marketing

Job description

Coinbase, Inc. seeks a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focusing on financial markets.

You will set go-to-market strategy for institutional use cases and build the proof engine turning wins into pipeline, launching Base as the infrastructure layer for onchain trading, lending, and tokenization. You will lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translate complex capabilities into clear