Enterprise CRM & Lifecycle Marketing Architect

1 La-Z-Boy Incorporated; Indiana (PA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical, Vision, Dental

401k with company match up to 6%

Paid holidays

Vacation and personal time

Job summary

La-Z-Boy Incorporated seeks a senior CRM and lifecycle marketing leader to drive enterprise strategy across corporate-owned retail, La-Z-Boy.com, DTC commerce, and owned channels. You will modernize CRM into an integrated, data-driven engagement platform to improve traffic, conversion, retention, and lifetime value.

Responsibilities include owning planning, testing, and optimization of email, SMS, direct mail, and triggered journeys; segmentation; personalization; and data activation.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Digital Commerce, Information Systems, or related field
• 8–10 years of experience in marketing or CRM leadership
• 5+ years leading people, agencies, or cross-functional teams
• Strong knowledge of email, SMS, direct mail, triggered journeys, segmentation and personalization
• Experience with marketing automation, data activation, and privacy/compliance knowledge
• Ability to translate performance data into executive-ready recommendations

Responsibilities

• Lead enterprise CRM and lifecycle strategy across retail, ecommerce, and owned channels.
• Own planning, execution, testing, and optimization of email, SMS, direct mail, and customer journeys.
• Develop scalable CRM programs for stores, digital channels, and post-visit follow-up.
• Manage budgets, agencies, vendors, and cross-functional teams; drive data-driven improvements.

Job description

La-Z-Boy Incorporated seeks a senior CRM and lifecycle marketing leader to drive enterprise strategy across corporate-owned retail, La-Z-Boy.com, DTC commerce, and owned channels. You will modernize CRM into an integrated, data-driven engagement platform to improve traffic, conversion, retention, and lifetime value.

Responsibilities include owning planning, testing, and optimization of email, SMS, direct mail, and triggered journeys; segmentation; personalization; and data activation.