Enterprise Campaign Architect for Integrated Growth

Wwshemi; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Dropbox is seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen motions. This senior individual contributor role translates business priorities, audience insight, and product positioning into a clear strategy across channels.

You will lead cross-functional teams across Product Marketing, Brand, Comms, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales to align around one

Qualifications

• 8+ years B2B marketing experience in integrated campaigns
• Experience owning complex integrated campaigns from strategy through activation, optimization, and post-campaign learning
• Strong campaign architecture skills including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
• Experience orchestrating owned, earned, and paid programs and understanding the distinct role each plays in building awareness, consideration, demand, and customer growth

Responsibilities

• Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
• Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign.
• Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
• Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales.
• Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.
• Partner with Marketing Data Science and channel owners to define full funnel success measures, synthesize signals, identify drivers or blockers, and recommend changes to audience, narrative, creative, sequencing, or channel mix.
• Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch-specific execution, and apply learning across the enterprise campaign portfolio to improve future launches and evergreen motions.

Skills

Campaign strategy

Cross-channel orchestration

Executive stakeholder influence

Analytical fluency

Audience & journey design

Tools

Marketing Automation

CRM

Attribution platforms

AI tooling

Job description

Dropbox is seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen motions. This senior individual contributor role translates business priorities, audience insight, and product positioning into a clear strategy across channels.

You will lead cross-functional teams across Product Marketing, Brand, Comms, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales to align around one