Integrated Campaign Architect & Orchestrator

Intuit; Atlanta (GA); On-site; USD 169,000 - 229,000; Full time

Benefits offered by this job

Equity rewards

Benefits

Job summary

Intuit is seeking a seasoned B2B SaaS campaign leader to own integrated marketing across Mid-Market motions. You will translate business goals into campaigns, orchestrate cross-functional teams, and drive campaign governance from strategy to execution.

In this role you will define audience, motion, messaging, and KPIs; build integrated briefs; coordinate email, paid media, web experiences, events, and sales plays; and connect campaign activity to pipeline and revenue outcomes.

Qualifications

• Seasoned B2B SaaS campaign leader turning business priorities into integrated campaigns.
• Strong campaign strategy and integrated marketing experience.
• Ability to translate business goals into audience, motion, message, CTA, journey, and KPI logic.
• Cross-channel fluency across lifecycle, paid, web, events, content, sales, partner, and nurture motions.
• Experience building campaign briefs, launch plans, readiness views, and performance readouts.
• Ability to operate in a matrixed organization with PMM, Sales, Finance, Product, MOPs, Analytics, and channel teams.
• Commercial orientation connecting campaign work to pipeline, revenue, funnel progression, and business outcomes.
• Strong judgment on when to elevate, when to simplify, and when to force clarity.
• Ability to manage ambiguity without creating unnecessary process.
• Strong written and verbal communication skills, especially for leadership-ready updates.
• Experience with campaign measurement, funnel reporting, dashboards, routing, and marketing operations dependencies.
• Ability to balance strategy and operating discipline without becoming a generic project manager.
• Comfort working across products, motions, audiences, services attach, and vertical overlays.

Responsibilities

• Campaign architecture across product x motion (e.g., Advanced / IES across New to Franchise, Upgrader, and DTM).
• Campaign strategy, including audience, motion, campaign thesis, behavior change, CTA, offer logic, and KPI definition.
• Integrated campaign briefs that align PMM, channels, MOPs, Analytics, Sales, Finance, and execution partners.
• Cross-channel orchestration across email, paid, web, lifecycle, sales, events, content, accountant, services attach, and other relevant channels.
• Launch readiness, including gaps, dependencies, blockers, risks, decision needs, and greenlight inputs.
• Execution governance, including workbacks, milestones, QA visibility, trafficking coordination, escalation, and operating cadence.
• Campaign performance readout, connecting channel-level activity to campaign-level business outcomes.
• R&R clarity across PMM, channel owners, MOPs, Sales, Finance, and leadership stakeholders.
• Campaign Strategy and Architecture Define the campaign structure for assigned pods, products, or motions. Translate business goals into clear campaign constructs, including audience, motion, buyer problem, campaign thesis, behavior change, CTA, offer, journey, and success metric.
• Integrated Campaign Brief Ownership Own the integrated campaign brief as the source of truth for each priority campaign, clarifying: Business objective; Target audience or account pool; Product / motion focus; Buyer insight or problem; Campaign thesis; PMM messaging inputs; Primary behavior change; Offer / CTA; Channel requirements; Sales handoff needs; Measurement plan; Dependencies and decision points.

Skills

Campaign strategy

Integrated marketing

Cross-functional leadership

Campaign briefs

GTM orchestration

Performance readouts

Matrix organization

Communication

Decision making

Campaign measurement

Prioritization

Audience targeting

Budget coordination

Tools

Marketing analytics tools

CRM/Marketing Automation

Job description

Intuit is seeking a seasoned B2B SaaS campaign leader to own integrated marketing across Mid-Market motions. You will translate business goals into campaigns, orchestrate cross-functional teams, and drive campaign governance from strategy to execution.

In this role you will define audience, motion, messaging, and KPIs; build integrated briefs; coordinate email, paid media, web experiences, events, and sales plays; and connect campaign activity to pipeline and revenue outcomes.