Enterprise Campaign Architect

Dropbox; Oregon; Hybrid; USD 137,000 - 208,000; Full time

Job summary

Dropbox is seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen motions. You will translate business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement.

This senior role requires leading cross-functional teams across Product Marketing, Brand, Comms, Web, Lifecycle, Paid Media,

Qualifications

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology.
• Direct experience building out campaign strategy and accountable to the outcome (pipeline generation, revenue generation).
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post campaign learning.
• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement.
• Experience orchestrating owned, earned, and paid programs and understanding the distinct role each plays in building awareness, consideration, demand, and customer growth.
• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience across multiple teams and touchpoints.
• Strong cross functional leadership and program judgment, including the ability to establish decision rights, navigate competing priorities, resolve dependencies, and influence without direct authority.
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance, communicate impact, and make optimization decisions.

Responsibilities

• Campaign strategy architecture: Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
• Cross channel orchestration: Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.
• In-market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
• Cross-functional leadership: Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales.
• Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.

Job description

Dropbox is seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen motions. You will translate business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement.

This senior role requires leading cross-functional teams across Product Marketing, Brand, Comms, Web, Lifecycle, Paid Media,