Enterprise Brand Strategy & Activation Lead

The Cigna Group; Bloomfield (CT); Hybrid; USD 103,000 - 172,000; Full time

Benefits offered by this job

Medical coverage

Vision and dental plans

401(k) matching

Tuition reimbursement

Paid time off (minimum 18 days) and/|H

Holidays and leaves of absence

Well-being programs

Job summary

The Cigna Group is seeking a Brand Strategy & Activation Advisor to shape how our brand comes to life across the enterprise. You will drive brand consistency, adoption, and impactful experiences for customers, clients, and stakeholders.

Ideal candidates bring 6+ years in brand strategy, marketing, or related fields, with strong project management and cross-functional collaboration. A bachelor’s degree is preferred, and the role supports hybrid work with 3 days in the office.

Qualifications

• Minimum 6+ years of experience in brand strategy, marketing, brand management, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs.
• Strong project management skills to manage multiple priorities and deadlines.
• Excellent communication and relationship-building skills; influence across teams.

Responsibilities

• Champion the enterprise brand strategy rollout, adoption, and implementation across the organization.
• Partner with Marketing, Operations, Digital, Technology to translate objectives into plans.
• Lead cross-functional brand projects and ensure brand standards in experiences.
• Advise on brand application to enable clarity, confidence, and consistency.
• Develop communications and enablement strategies to drive adoption and advocacy.
• Proactively manage priorities, dependencies, risks, and timelines across projects.
• Create and maintain project plans, dashboards, and reporting materials.
• Build relationships with internal teams, agencies, and vendors.
• Identify opportunities to improve brand processes, governance, tools, and practices.
• Support broader brand initiatives including training and governance.
• Work from a Cigna Group office 3 days a week.

Skills

Brand strategy

Marketing

Brand management

Project management

Communication

Cross-functional collaboration

Strategic thinking

Customer experience

Brand governance

Influencing without authority

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

PowerPoint

Excel

Job description

The Cigna Group is seeking a Brand Strategy & Activation Advisor to shape how our brand comes to life across the enterprise. You will drive brand consistency, adoption, and impactful experiences for customers, clients, and stakeholders.

Ideal candidates bring 6+ years in brand strategy, marketing, or related fields, with strong project management and cross-functional collaboration. A bachelor’s degree is preferred, and the role supports hybrid work with 3 days in the office.