Enterprise Brand Strategy & Activation Lead

Cigna Healthcare; Bloomfield (CT); Hybrid; USD 103,000 - 172,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Tuition reimbursement

Paid time off

Life insurance

Job summary

The Cigna Group is seeking a Brand Strategy & Activation Advisor to shape how our brand comes to life across the enterprise. You will drive brand adoption, partner with Marketing, Operations, Digital, and Technology, and lead cross-functional projects to deliver consistent, high-quality brand experiences for customers, clients, and stakeholders.

You’ll join Evernorth Health Services and contribute to enterprise brand initiatives, training, and governance.

Qualifications

• Minimum 6+ years in brand strategy, marketing, brand management, communications, or related field.
• Bachelor’s degree in Marketing, Communications, Business (preferred).
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
• Strong project management skills in a fast-paced, matrixed environment.
• Excellent communication, presentation, and relationship-building skills.
• Ability to think strategically while maintaining execution excellence.
• Experience collaborating with cross-functional teams including marketing, operations, digital, technology, creative agencies, and external partners.
• Strong analytical and problem-solving skills to identify risks and drive decisions.
• Experience developing training, enablement, or communication programs.
• Comfortable navigating ambiguity and evolving playbooks.
• Passion for branding, customer experience, and delivering high-quality brand experiences.
• Experience supporting brand transformation or rebranding initiatives is a plus.
• Ability to work from a Cigna Group office 3 days a week.

Responsibilities

• Champion the enterprise brand strategy by guiding rollout, adoption, and implementation of brand initiatives.
• Partner with Marketing, Operations, Digital, Technology, and other stakeholders to translate brand objectives into actionable plans.
• Lead and coordinate cross‑functional brand projects, ensuring brand standards are integrated into experiences and initiatives.
• Serve as a trusted advisor on brand application with guidance for clarity and consistency.
• Develop and deliver communications, education, and enablement strategies to increase adoption and advocacy.
• Proactively manage priorities, dependencies, risks, and timelines across multiple projects.
• Create and maintain project plans, dashboards, presentations, and reporting materials.
• Build strong relationships with internal stakeholders, agencies, and vendors.
• Identify opportunities to improve brand processes, governance, tools, and practices.
• Support broader brand initiatives including strategic planning, governance, training, and capability development.

Skills

Brand strategy

Marketing

Brand management

Communications

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

The Cigna Group is seeking a Brand Strategy & Activation Advisor to shape how our brand comes to life across the enterprise. You will drive brand adoption, partner with Marketing, Operations, Digital, and Technology, and lead cross-functional projects to deliver consistent, high-quality brand experiences for customers, clients, and stakeholders.

You’ll join Evernorth Health Services and contribute to enterprise brand initiatives, training, and governance.