Brand Strategy & Activation Advisor - Hybrid

Cigna Healthcare; Bloomfield (CT); Hybrid; USD 103,000 - 172,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Tuition reimbursement

Paid time off

Life insurance

Job summary

The Cigna Group is seeking a Brand Strategy & Activation Advisor to shape how our brand comes to life across the enterprise. You will drive brand adoption, partner with Marketing, Operations, Digital, and Technology, and lead cross-functional projects to deliver consistent, high-quality brand experiences for customers, clients, and stakeholders.

You’ll join Evernorth Health Services and contribute to enterprise brand initiatives, training, and governance.

Qualifications

• Minimum 6+ years in brand strategy, marketing, brand management, communications, or related field.
• Bachelor’s degree in Marketing, Communications, Business (preferred).
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
• Strong project management skills in a fast-paced, matrixed environment.
• Excellent communication, presentation, and relationship-building skills.
• Ability to think strategically while maintaining execution excellence.
• Experience collaborating with cross-functional teams including marketing, operations, digital, technology, creative agencies, and external partners.
• Strong analytical and problem-solving skills to identify risks and drive decisions.
• Experience developing training, enablement, or communication programs.
• Comfortable navigating ambiguity and evolving playbooks.
• Passion for branding, customer experience, and delivering high-quality brand experiences.
• Experience supporting brand transformation or rebranding initiatives is a plus.
• Ability to work from a Cigna Group office 3 days a week.

Responsibilities

• Champion the enterprise brand strategy by guiding rollout, adoption, and implementation of brand initiatives.
• Partner with Marketing, Operations, Digital, Technology, and other stakeholders to translate brand objectives into actionable plans.
• Lead and coordinate cross‑functional brand projects, ensuring brand standards are integrated into experiences and initiatives.
• Serve as a trusted advisor on brand application with guidance for clarity and consistency.
• Develop and deliver communications, education, and enablement strategies to increase adoption and advocacy.
• Proactively manage priorities, dependencies, risks, and timelines across multiple projects.
• Create and maintain project plans, dashboards, presentations, and reporting materials.
• Build strong relationships with internal stakeholders, agencies, and vendors.
• Identify opportunities to improve brand processes, governance, tools, and practices.
• Support broader brand initiatives including strategic planning, governance, training, and capability development.

Skills

Brand strategy

Marketing

Brand management

Communications

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

Brand Strategy & Activation Advisor

We’re looking for a strategic, collaborative, and brand‑passionate professional who thrives on turning vision into action. As a Brand Strategy & Management Advisor, you will help shape how our brand comes to life across the enterprise by driving consistency, strengthening brand adoption, and enabling impactful experiences for our customers, clients, and stakeholders. This role is ideal for someone who combines strategic thinking with strong execution and enjoys partnering across teams to deliver meaningful business outcomes. If you’re energized by solving complex challenges, influencing without authority, and helping organizations bring their brand strategy to life, this role offers an exciting opportunity to make a broad impact.

Responsibilities

Focused on brand stewardship, strategic execution, and enterprise impact

• Champion the enterprise brand strategy by guiding the successful rollout, adoption, and implementation of brand initiatives across the organization.
• Partner with Marketing, Operations, Digital, Technology, and other key stakeholders to translate brand objectives into actionable plans that drive consistency and business results.
• Lead and coordinate cross‑functional brand projects, ensuring brand standards are integrated into customer experiences, communications, and business initiatives.
• Serve as a trusted advisor on brand application, providing guidance that enables teams to execute with clarity, confidence, and consistency.
• Develop and deliver communications, education, and enablement strategies that increase understanding, adoption, and advocacy of enterprise brand initiatives.
• Proactively manage priorities, dependencies, risks, and timelines across multiple projects to ensure successful execution and delivery.
• Create and maintain project plans, dashboards, presentations, and reporting materials that provide visibility into progress, challenges, and key decisions.
• Build strong relationships with internal stakeholders, agency partners, and vendors to support alignment, collaboration, and shared success.
• Identify opportunities to improve brand processes, governance, tools, and operational practices that enhance efficiency and strengthen brand consistency.
• Support broader brand team initiatives, including strategic planning, operational excellence, brand governance, training, and capability development.

Ideal Candidates Will Offer

• Minimum 6 + years of experience in brand strategy, marketing, brand management, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred, not required).
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast‑paced environment.
• Demonstrated success working in highly matrixed organizations and influencing outcomes across teams without direct authority.
• Excellent communication, presentation, and relationship‑building skills.
• Ability to think strategically while maintaining strong attention to detail and execution excellence.
• Experience collaborating with cross‑functional teams including marketing, operations, digital, technology, creative agencies, and external partners.
• Strong analytical and problem‑solving skills with the ability to identify risks, develop solutions, and drive decisions forward.
• Experience developing training, enablement, or communication programs that support adoption and organizational alignment.
• Comfortable navigating ambiguity and determining next steps in evolving environments where established playbooks may not exist.
• Passion for branding, customer experience, and delivering consistent, high‑quality brand experiences.
• Experience supporting brand transformation, rebranding, or large‑scale enterprise brand implementation initiatives is a plus.
• Ability to work from a Cigna Group office 3 days a week, as directed by the business.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 103,100 - 171,800 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health‑related benefits including medical, vision, dental, and well‑being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs,.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you need a reasonable accommodation to complete the online application process, please email [e-mail] for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.

The Cigna Group has a tobacco‑free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.