Enterprise AI Product Marketing Lead

Obin AI; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Obin AI is seeking a hands-on marketer to own the messaging and launch for its enterprise AI platform in regulated finance. You will craft the story that resonates with CIOs and business buyers, write the materials, and collaborate with a fractional marketing lead to ensure a single, coherent voice.

You will build a case-study program from zero, shape demand-friendly narratives, and own the talk tracks for non-technical buyers.

Qualifications

• Enterprise B2B positioning experience in large institutions.
• Fluent understanding of financial services buyers, compliance, risk, and procurement.
• End-to-end ownership of a product launch narrative and assets.
• Hands-on writing ability with no external teams.
• Comfort interviewing engineers and discussing agentic AI concepts.
• Ability to craft category language and proof for emerging spaces.

Responsibilities

• Own messaging architecture for platform, solution, and vertical stories.
• Lead the Series A launch narrative, website copy, and press materials.
• Build case-study program from zero with clear approvals.
• Write business-buyer demo narratives and talk tracks.
• Develop competitive positioning including battlecards.
• Define offer architecture and product-to-enablement loop.

Skills

Enterprise B2B positioning experience

Financial services fluency

Launch ownership end-to-end

You write

Technical comfort with agentic AI

Category language and proof

Job description

Obin AI is seeking a hands-on marketer to own the messaging and launch for its enterprise AI platform in regulated finance. You will craft the story that resonates with CIOs and business buyers, write the materials, and collaborate with a fractional marketing lead to ensure a single, coherent voice.

You will build a case-study program from zero, shape demand-friendly narratives, and own the talk tracks for non-technical buyers.