Enterprise AI Marketing & Campaigns Lead

Cognition; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Cognition is seeking a hands-on marketer to turn the company’s differentiated AI technology into enterprise campaigns that drive pipeline and revenue. You’ll own campaigns from concept to launch, craft content across the buying journey, and coordinate with product marketing, revenue operations, and sales to accelerate enterprise deals.

You’ll translate complex enterprise buying into credible stories, work with engineers and customers, and measure impact to improve the next campaign.

Qualifications

• Track record of building and executing integrated campaigns for enterprise B2B technology buyers.
• Strong content development and writing skills with end-to-end launch examples.
• Experience linking content, distribution, and sales follow-up to measurable pipeline outcomes.
• Understanding of complex enterprise buying groups and their information needs.

Responsibilities

• Build integrated campaigns around key themes with Product Marketing.
• Create content across the buying journey (ebooks, webinars, demos, templates).
• Reach the full buying group (engineers, IT, executives) with appropriate depth.
• Make campaigns relevant across verticals with industry-specific use cases.
• Own promotion strategy across paid, email, web, social, and field channels.
• Bring technical differentiation to life with credible stories and demos.
• Execute plans from brief to launch, coordinating internal and external resources.
• Optimize for pipeline and revenue with measurement of engagement and progression.

Skills

Campaign strategy

Content development

Writer / storytelling

Project management

B2B tech marketing

Job description

Cognition is seeking a hands-on marketer to turn the company’s differentiated AI technology into enterprise campaigns that drive pipeline and revenue. You’ll own campaigns from concept to launch, craft content across the buying journey, and coordinate with product marketing, revenue operations, and sales to accelerate enterprise deals.

You’ll translate complex enterprise buying into credible stories, work with engineers and customers, and measure impact to improve the next campaign.