Enterprise Account Director - Auto Dealer Growth & Strategy

PureCars; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

PureCars is seeking a full-service Account Director to own the agency relationship with a regional portfolio of dealerships. The AD is the single point of accountability for everything the agency delivers across Traditional Media, Digital Media, Creative, Market & Audience Insights, Social, CRM/Direct, and Web.

The role requires translating PureCars' strategy into store-specific plans, maintaining trusted partnerships with GMs, and delivering integrated recommendations across channels.

Qualifications

• 7+ years in advertising agency client services.
• Automotive retail or dealer group experience, working directly with GMs or dealer principals.
• Hands-on experience across traditional media, digital media, and creative with ability to build strategic, integrated plans.
• Experience managing a multi-location or multi-client book of business.
• Proven ability to build trusted relationships with senior business owners or operators and influence decisions.
• Working command of media math, budgets, and performance reporting.
• Ability to travel monthly within the assigned region, including occasional overnight travel.

Responsibilities

• Serve as the primary agency contact for 15-20 dealership GMs, owning every agency interaction and maintaining regular meetings and in-store visits.
• Translate the agency strategy into store-specific plans and ensure all disciplines deliver against it.
• Represent and champion the overarching strategy while aligning store plans with group priorities.
• Develop integrated annual, quarterly, and monthly advertising and marketing plans across Traditional Media, Digital Media, Creative, Market & Audience Insights, Social, CRM/Direct, and Web.
• Turn GM goals into clearly defined business needs and cohesive cross-channel recommendations.
• Partner with Media and Digital teams to ensure plan coherence across broadcast, search, social, programmatic, and more.
• Brief the Creative team with strategic briefs and approve final account-side work before vendors.
• Use data and insights to shape store strategy and influence GM decisions.
• Review performance reporting and recommend optimizations and budget shifts.
• Identify growth opportunities including new services, conquest markets, and model-launch moments.
• Oversee store advertising budgets, co-op submissions, and client invoices; ensure compliance with laws and guidelines.
• Oversee site content, specials, and inventory merchandising for accuracy and compliance.
• Act as the connection point among GM and internal teams, managing timelines and reports.

Skills

Client services experience

Automotive retail experience

Strategic integrated plans

Budget management and media math

Relationship building with senior exec

Education

Bachelor's degree in advertising/marketing/communications/business

Job description

PureCars is seeking a full-service Account Director to own the agency relationship with a regional portfolio of dealerships. The AD is the single point of accountability for everything the agency delivers across Traditional Media, Digital Media, Creative, Market & Audience Insights, Social, CRM/Direct, and Web.

The role requires translating PureCars' strategy into store-specific plans, maintaining trusted partnerships with GMs, and delivering integrated recommendations across channels.