Account Director

Pinnacle Advertising; Florida; Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

Pinnacle Advertising in Florida is seeking an Account Director to oversee major accounts, supervise a team of Account Executives and Coordinators, and drive new business for the agency. As the primary client liaison, you will develop client strategies, manage budgets, mentor staff, and coordinate interdepartmental workflows to deliver campaigns on time and to spec.

This role requires strong leadership, deep knowledge of marketing and the automotive industry, and the ability to build lasting

Qualifications

• Bachelor’s degree (Advertising and/or Marketing preferred).
• 6+ years in Advertising Account Services.
• Automotive background is a requirement.
• Ability to influence decision makers and build strong relationships.
• Ability to travel overnight as required.

Responsabilités

• Understand client objectives and implement account strategy and tactics across all agency disciplines.
• Lead monthly client meetings, including agenda, presentation, and notes detailing topics, decisions, and next steps.
• Generate thorough Briefs, Discovery Docs, Conference Reports, and other internal documents to communicate direction to teams.
• Provide training and mentorship of all supporting team members with oversight of workflow, volume, and deadlines.
• Oversee production for the account, review media, ads, and direct mail, ensure client approval and final sign-off.

Connaissances

Creative thinking

Communication skills

Team leadership

Marketing knowledge

Automotive industry knowledge

Formation

Bachelor’s degree in Advertising/Marketing

Description du poste

The primary function of the Account Director (AD) is to oversee major accounts and generate new business for the agency, while supervising a team of Account Executives and Account Coordinators at varying levels. They must serve the needs of their clients by acting as advisor, consultant, and problem solver, and find opportunities with their clients to generate additional revenue for the agency. This is a pivotal role in determining the success or failure of an account for the Agency.

As the primary contact and “face” of the agency, the Account Director has a huge impact on the perception of our company. What we stand for as an Agency, the Account Director must stand for as well, and they are a change agent to help us continue to grow and adapt to the needs of the market and our clients.

The Account Direrctor will act as the lead client liaison for their specified client roster and serve as the Agency lead and communication hub for internal teams as it pertains to their client needs. They are responsible for the daily management of the individual dealer, including development of individual client strategy/plan, financial management of the client’s budget, and workflow of client needs. This position reports to the Account Management Director.

Key skill sets for a successful AD include:

• Taking initiative for creative thinking for their clients
• Impeccable oral/written communication and presentation skills
• Ability to lead a team
• Strong knowledge of marketing and the automotive industry

The AD manages account tasks including, but not limited to:

• Understanding of and action on the client’s objectives, and implementation of account strategy and tactics by working and communicating with all disciplines of the Agency
• Leads and/or conducts monthly client meetings, including agenda, presentation, and meeting notes (Conference Report) detailing topics, decisions, and next steps
• Generates thorough Creative Briefs, Discovery Docs, Conference Reports, and other internal documents to clearly communicate direction and needs to other departments
• Training and mentorship of all supporting team members, including oversight of their workflow, volume, and deadlines
• Daily oversight of all production for the account, including reviewing TV/Radio spots, print/digital ads, and direct mail, ensuring compliance and client approval, and giving final sign-off before sending to the vendor
• Coordinates internal meetings, developing proper timelines and budgets for all projects
• Development, approval, and management of monthly client budgets, media strategy, and annual planning in partnership with Media Strategists
• Reviews and interprets media and digital performance reports and analytics and presents results to the client
• Final review and approval of the client invoice
• Oversight of co-op submission and management of client co-op funds
• Works with the creative team on conceptual and creative ideas for ads, accepting guidance from the Creative Director
• Monitors competitive activity and current incentive programs, and utilizes research data to develop strategic and tactical insights
• Oversight of current content and specials on the client website while maintaining manufacturer compliance
• Maintains an understanding of Automotive Advertising Rules & Regulations by State/Region and Manufacturer/OEM Advertising Compliance Guidelines, and ensures they are followed

Qualifications & Job Requirements:

• Bachelor’s Degree (Advertising and/or Marketing preferred)
• 6+ years in Advertising Account Services
• Automotive background is a requirement
• Ability to influence decision makers and build strong relationships
• Ability to travel overnight as required

Equal Opportunity Statement - Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.