Enterprise ABM Lead: AI-Powered Pipeline Growth

Atlassian; San Francisco (CA); Hybrid; USD 128,000 - 167,000; Full time

Benefits offered by this job

Health benefits

Volunteer days

Wellbeing resources

Perks & benefits info

Job summary

At Atlassian, we are seeking an Account-Based Marketing Manager to lead the ABM strategy for our East/Canada regions and drive pipeline for the sales team. You will translate global AI narratives into locally resonant proof points and campaigns that accelerate opportunities for strategic accounts.

You will collaborate closely with sales to create 1:1 omni-channel programs, leverage AI tools to optimize campaigns, and measure impact across regional programs in AMER.

Qualifications

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment.
• Proven experience owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage multiple channels (paid media, email, content syndication, direct mail, events).
• Experience generating pipeline for a sales organization and tying programs to revenue opportunities.
• Strong AI fluency—actively using AI tools in marketing workflows to inform strategy and optimize campaigns.
• Genuine curiosity about AI transforming enterprise software and translating that into compelling marketing narratives.
• Demonstrated strategic thinking and the ability to influence cross-functional teams.

Responsibilities

• Be directly accountable for generating and accelerating pipeline for the East/Canada sales team.
• Translate Atlassian's AI and platform transformation into in-market, locally resonant proof points and campaigns.
• Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.
• Build and execute the Strategic ABM strategy in partnership with sales leadership.
• Collaborate with sales to create 1:1 omni-channel ABM campaigns that generate new pipeline and accelerate deals for target accounts in AMER.
• Plan, coordinate, and execute in-person and virtual events based on regional pipeline gaps and priorities.
• Influence priorities across central teams (demand gen, PMM, brand, events) based on regional needs.
• Partner with sales to align on target accounts, segment priorities, and go-to-market motions.
• Work with partner marketing to drive co-marketing initiatives that amplify reach.

Skills

ABM strategy

pipeline generation

AI fluency

cross-functional leadership

data-driven

Tools

Salesforce

Marketo

Job description

At Atlassian, we are seeking an Account-Based Marketing Manager to lead the ABM strategy for our East/Canada regions and drive pipeline for the sales team. You will translate global AI narratives into locally resonant proof points and campaigns that accelerate opportunities for strategic accounts.

You will collaborate closely with sales to create 1:1 omni-channel programs, leverage AI tools to optimize campaigns, and measure impact across regional programs in AMER.