Account-Based Marketing Manager, AMER

Atlassian; San Francisco (CA); Hybrid; USD 128,000 - 167,000; Full time

Benefits offered by this job

Health benefits

Volunteer days

Wellbeing resources

Perks & benefits info

Job summary

At Atlassian, we are seeking an Account-Based Marketing Manager to lead the ABM strategy for our East/Canada regions and drive pipeline for the sales team. You will translate global AI narratives into locally resonant proof points and campaigns that accelerate opportunities for strategic accounts.

You will collaborate closely with sales to create 1:1 omni-channel programs, leverage AI tools to optimize campaigns, and measure impact across regional programs in AMER.

Qualifications

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment.
• Proven experience owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage multiple channels (paid media, email, content syndication, direct mail, events).
• Experience generating pipeline for a sales organization and tying programs to revenue opportunities.
• Strong AI fluency—actively using AI tools in marketing workflows to inform strategy and optimize campaigns.
• Genuine curiosity about AI transforming enterprise software and translating that into compelling marketing narratives.
• Demonstrated strategic thinking and the ability to influence cross-functional teams.

Responsibilities

• Be directly accountable for generating and accelerating pipeline for the East/Canada sales team.
• Translate Atlassian's AI and platform transformation into in-market, locally resonant proof points and campaigns.
• Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.
• Build and execute the Strategic ABM strategy in partnership with sales leadership.
• Collaborate with sales to create 1:1 omni-channel ABM campaigns that generate new pipeline and accelerate deals for target accounts in AMER.
• Plan, coordinate, and execute in-person and virtual events based on regional pipeline gaps and priorities.
• Influence priorities across central teams (demand gen, PMM, brand, events) based on regional needs.
• Partner with sales to align on target accounts, segment priorities, and go-to-market motions.
• Work with partner marketing to drive co-marketing initiatives that amplify reach.

Skills

ABM strategy

pipeline generation

AI fluency

cross-functional leadership

data-driven

Tools

Salesforce

Marketo

Job description

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Overview

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software — millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform — the connective tissue for how the world's best teams plan, build, and deliver.

This role exists to bring that story to life for our Strategic & Enterprise accounts and turn it into pipeline for sales.

We're seeking an Account-Based Marketing Manager to lead the account-based marketing strategy for our Strategic & Enterprise segments for our East/Canada regions. Our job is simple: generate pipeline for sales. Everything we do — every event, campaign, partner activation, and regional program — is measured by whether it creates and accelerates opportunities for our sales teams. We're looking for someone who thinks like a business owner, not a program operator.

In This Role, You’ll Get To

• Be directly accountable for generating and accelerating pipeline for the East/Canada sales team
• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Build and execute the Strategic account-based marketing strategy in close partnership with sales leadership
• Collaborate closely with the sales team to create and manage 1:1 omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the East/Canada accounts actually need
• Partner with sales leaders to align on target accounts, segment priorities, and go-to-market motions
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach

On the first day, we’ll expect you to have:

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams — not just coordinating with them
• Self-starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

It's a Plus If You Have

• Experience marketing platform or enterprise transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the "system of work" value proposition
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift

About Our Team

We are Regional & Partner Marketing — a global team of business owners, not program operators. We're building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world's most iconic software companies tells its next chapter — market by market, customer by customer — this is the team.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

Role

In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $127,800 - $166,850
Zone B: $115,200 - $150,400
Zone C: $106,200 - $138,650
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.