Enterprise ABM Lead for AI-Driven Pipeline Growth

Atlassian; New York (NY); Hybrid; USD 128,000 - 167,000; Full time

Job summary

Atlassian seeks an Account-Based Marketing Manager to lead ABM for the East/Canada in AMER, driving pipeline for the sales team. You will translate Atlassian's AI and platform narrative into market-ready campaigns, using Salesforce and Marketo to measure impact and optimize performance.

You will partner with sales leadership to shape target accounts, orchestrate 1:1 campaigns across channels, and plan regional events to close opportunities in a fast-growing enterprise SaaS environment.

Qualifications

• 7+ years of B2B marketing experience with 3+ years of ABM in a high-growth environment.
• Proven ability to own, execute and measure 1:1 and 1:Few ABM motions across multiple channels.
• Experience generating pipeline for a sales organization and linking activity to revenue opportunities.
• Strong AI fluency and ability to apply AI in marketing workflows.
• Curiosity about how AI transforms enterprise software and translates into marketing narratives.
• Strong strategic thinking with hypothesis-driven action and cross-functional influence.
• Self-starting with ability to drive projects without permission.
• Deep understanding of B2B buying cycles and data-driven decision making.

Responsibilities

• Be directly accountable for generating and accelerating pipeline for the East/Canada sales team.
• Bring Atlassian's AI and platform transformation story to life in-market with local proof points and campaigns.
• Leverage AI tools to inform strategy, personalize at scale, and accelerate campaign development and performance analysis.
• Build and execute the Strategic ABM strategy in partnership with sales leadership.
• Collaborate with sales to create 1:1 omni-channel ABM campaigns that generate pipeline and accelerate deals.
• Plan and execute in-person and virtual events based on regional needs.
• Influence priorities across central teams and align with go-to-market motions.
• Partner with sales and channel partners to drive co-marketing initiatives.

Skills

B2B marketing

ABM experience

Pipeline generation

AI fluency

Cross-functional influence

Strategic thinking

Self-starter

Data-driven

Tools

Salesforce

Marketo

Job description

Atlassian seeks an Account-Based Marketing Manager to lead ABM for the East/Canada in AMER, driving pipeline for the sales team. You will translate Atlassian's AI and platform narrative into market-ready campaigns, using Salesforce and Marketo to measure impact and optimize performance.

You will partner with sales leadership to shape target accounts, orchestrate 1:1 campaigns across channels, and plan regional events to close opportunities in a fast-growing enterprise SaaS environment.