Enrollment Specialist - Bethlehem

Lackawanna College; Bethlehem (Northampton County); On-site; USD 42,000 - 56,000; Full time

Job summary

Lackawanna College is seeking an Enrollment Specialist to support its Center with generating enrollment across programs. You will advise students, recruit in designated territories, and coordinate events to drive inquiries to enrollment.

The role requires coordinating with the main campus, processing applications, and maintaining accurate records. Strong CRM and interpersonal skills are essential for success in this position.

Qualifications

• Associate’s degree in business, education, marketing or sales required.
• Prior experience in recruiting, customer relationship management, sales or related fields preferred.
• Recruitment experience in an educational setting is a plus.

Responsibilities

• Recruits students from designated territories for all degree programs and continuing education.
• Collaborates with schools and businesses to set up educational and training programs.
• Manages inquiry-to-application and application-to-enrollment conversion tracking to improve recruitment outcomes.
• Conducts interviews and assists students in the enrollment process.
• Organizes recruitment events such as workshops, information sessions and open houses.

Skills

Recruitment

CRM

Sales experience

Interpersonal skills

Multi-tasking

Travel

Education

Associate degree in business/education/marketing/sales

Bachelor’s degree preferred

Tools

CRM software

Job description

LACKAWANNA COLLEGE HAS BEEN VOTED ONE OF THE

“BEST PLACES TO WORK IN PA” FOR 2014, 2015, 2016, 2017, 2019, 2020, 2023 and 2024!

Lackawanna College is a private, accredited college serving the people of Northeastern Pennsylvania. Our main campus is located in downtown Scranton, and our footprint includes satellite centers in 10 Locations around Pennsylvania!

Our mission is to provide a quality education to all persons who seek to improve their lives and better the communities in which they live. We provide our students with a direct path to a bachelor’s degree, associate degree, or one of many different professional certifications. Additionally, ourContinuing Education departmenthelps put the people of Northeastern Pennsylvania back to work with modern career skills. Lackawanna is also one of themost cost-efficientregional higher education institutions.

If our mission inspires you, and you are willing to go the extra mile to help our students succeed, please feel free to apply for this or future employment opportunities for which you meet the minimum qualifications. Please know that only the candidates who meet the minimum qualifications can be considered, and only those selected for interviews will be contacted by a college representative. No phone calls, please.

ESSENTIAL FUNCTIONS, PRIMARY RESPONSIBILITIES AND OBJECTIVES:

The Enrollment Specialist assists the Associate Center Director with generating enrollment for all College programs offered at the Center. The Enrollment Specialist conducts educational advising and assists both new and returning students in the enrollment process. He/she is responsible for recruiting students within the assigned territory, representing the College at recruitment and retention events and assists in the planning, coordinating, and implementation of enrollment events. The Enrollment Specialist is responsible for monitoring, tracking, and achieving conversion rates related to inquiries, applications, and enrolled students, using data-driven strategies to support enrollment goals.

ESSENTIAL FUNCTIONS:

• Recruits students from designated territories for all degree programs, dual enrollment, contract training, and continuing education.
• Collaborates with schools and businesses in assigned areas setting up various types of educational and training programs.
• Analyze and manage inquiry-to-application and application-to-enrollment conversion rates to improve recruitment effectiveness and enrollment outcomes.
• Conducts individual and group career/admissions interviews and assist students in the enrollment process.
• Develops, implements and assists with various types of recruitment events including workshops, seminars, information sessions and open houses.
• Serves as liaison between the College and potential students; area school districts; business and industry; workforce and economic development agencies.
• Identifies new opportunities in programming, markets, partnerships and business relationships.
• Supports local business and industry by identifying needs and creating solutions through educational and contract training programs.
• Processes applications and transcripts for enrollment and verifies for completeness and accuracy, screens students for eligibility.
• Maintains constant interaction and follow-up with students and maintains all relevant record-keeping and tracking. Assists students in assessing academic skills, interpreting assessment results, and course selection based on those results.
• Coordinates with main campus enrollment services to provide students with any assistance they may need in the enrollment process. Responsible for the actual registration, drop/add and withdrawal functions, including the actual data entry into the registration system for each student advised.
• Provides students with a variety of information resources including, but not limited to, college catalogs, course/program selection guides, financial aid information, and referrals to the campus career placement center to utilize computer applications designed to allow students to make decisions related to career and life planning.
• Provides financial aid program advisement and assistance to students regarding the applications processes for grants, loans, work-study, scholarships, and/or other information related to financial aid.
• Ensures compliance with all federal, state, institutional and accreditation guidelines and regulations.
• Performs all other duties as assigned.

KEY COMPETENCIES:

• Ability to multi-task and prioritize.
• Solid working knowledge of computer technology and software applications.
• Demonstrated ability to work with a diverse population.
• Excellent interpersonal skills.
• Capacity to represent the College in a public setting in a professional manner.
• Travel as required.
• Ability to work flexible hours.

EDUCATION:

• Associate’s degree in business, education, marketing or sales required.
• Bachelor’s Degree preferred.

EXPERIENCE:

• Prior experience in recruiting, customer relationship management, sales or other related fields required.
• Recruitment experience in an educational setting preferred.

In compliance with Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and all other applicable non-discrimination laws, Lackawanna College does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, age, disability, veteran’s status, or genetic information in its educational programs and activities, admissions, and with regard to employment.

Lackawanna College is an accredited, private, non-profit educational institution providing opportunities for career and personal development within selected associates degree, certificate and continuing education program.