Enrollment Marketing Manager

FRIENDS UNIVERSITY; Wichita (KS); On-site; USD 85,000 - 110,000; Full time

Job summary

Friends University in Wichita, KS seeks an Enrollment Marketing Manager to align marketing with recruitment goals. You will lead digital advertising, manage lead generation campaigns, and translate strategy into coordinated campaigns with admissions.

You will partner with the Admissions team, vendors, and the Sr. Director of Enrollment Management to develop annual plans, optimize the admissions funnel, and improve lead quality for qualified inquiries that convert to applications and enrollment.

Qualifications

• Five to seven years of marketing experience, with enrollment or recruitment marketing preferred.
• Bachelor’s degree in marketing, communications, business, or related field required.
• Experience in lead generation and multi-channel campaigns.
• Ability to analyze enrollment funnel and CRM data.

Responsibilities

• Serve as the primary connection between Marketing and Admissions to support recruitment goals.
• Plan and manage lead generation campaigns for qualified inquiries.
• Work with vendors supporting University Marketing and campus partners.
• Develop annual recruitment marketing plan and calendar with campaign themes and messaging.

Skills

Lead generation

Multi-channel marketing

CRM analytics

Project management

Cross-department collaboration

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Pardot

Job description

Job Details

Job Location: WICHITA, KS 67213

Position Type: Full Time

Friends University is seeking to fill the Enrollment Marketing Manager position in Wichita Kansas. The Enrollment Marketing Manager is responsible for connecting Friends University's marketing efforts to its recruitment efforts (including goals) in accordance with the mission, core values, and University's strategic goals. The Enrollment Marketing Manager serves as a bridge between the Marketing department and the Admissions team, translating the enrollment marketing strategy set by the Executive Director into coordinated, campaign-based recruitment efforts. This role will lead digital advertising efforts, lead generation campaigns, improve lead quality, analyze the admissions funnel to ensure marketing activity produces qualified inquiries that convert into applications and enrollment. Additionally, this role will manage key marketing team projects and work directly with vendors, for partnership as well as oversight of their work.

• Serve as the primary connection between the Marketing department and the Admissions team, owning the day-to-day working relationship and ensuring marketing activities directly support recruitment goals.
• Plan and manage lead generation campaigns that produce qualified prospective student inquires.
• Work with vendors who are preforming work for the University Marketing or campus partners.
• Work with Sr. Director of Enrollment Management to develop annual recruitment marketing plan and calendar, including campaign themes and messaging, and coordinated promotion schedules.

Friends University is committed to work-life balance for its employees by offering

• flex work options
• up to 4 weeks of vacation
• 96 hours of sick leave per year
• up to 13 1/2 paid holidays
• half day Fridays June through July
• up to 5% retirement matching
• free undergraduate tuition for you, your spouse, and your dependents

Qualifications

Minimum of five to seven years of experience in marketing, with experience in enrollment or recruitment marketing, lead generation, or admissions strongly preferred. Higher education experience a plus.

A bachelor’s degree in marketing, communications, business, or a related field is required.

Excellent written, oral, and interpersonal communication skills, with a proven ability to build collaborative, cross-departmental relationships - particularly with admissions and recruitment staff.

Demonstrated ability to plan and coordinate multi-channel marketing campaigns and to interpret enrollment funnel and CRM data (Salesforce/Pardot familiarity preferred) and translate it into strategy.

Strong project management and organizational skills; ability to set priorities, meet deadlines, and manage multiple campaigns simultaneously.

Ability to maintain confidential information in a professional manner.

Friends University aspires to be a model of excellence in higher education. As an expression of our Christian faith, we aim to prepare our students for success in a diverse and interconnected world by providing transformative learning experiences that embrace different viewpoints.

Friends University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability, or protected veteran status.