Enrollment Marketing Lead - Flexible Hours

Friends University; Wichita (KS); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible work options

4 weeks vacation

96 hours sick leave per year

13.5 paid holidays

5% retirement matching

Free undergraduate tuition for you, a/

Job summary

Friends University in Wichita, KS is seeking an Enrollment Marketing Manager to connect marketing efforts with recruitment goals and to translate strategy into campaign-based activities. You will lead digital advertising, generate leads, and improve lead quality, working closely with Admissions and vendors.

The role requires strong multi-channel campaign planning, data interpretation of the funnel and CRM systems.

Qualifications

• Minimum of five to seven years of marketing experience with enrollment/recruitment focus.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Excellent written and verbal communication and cross‑department collaboration with Admissions and recruitment staff.
• Ability to plan multi‑channel campaigns and interpret enrollment funnel and CRM data.

Responsibilities

• Own the day-to-day connection between Marketing and Admissions, aligning activities with recruitment goals.
• Plan and manage lead generation campaigns that produce qualified inquiries.
• Coordinate with vendors for University Marketing and campus partner work.
• Develop annual recruitment marketing plan and calendar with campaign themes and messaging.

Skills

Campaign management

CRM data analysis

Cross-department collaboration

Project management

Salesforce/Pardot familiarity

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Salesforce

Pardot

Job description

Friends University in Wichita, KS is seeking an Enrollment Marketing Manager to connect marketing efforts with recruitment goals and to translate strategy into campaign-based activities. You will lead digital advertising, generate leads, and improve lead quality, working closely with Admissions and vendors.

The role requires strong multi-channel campaign planning, data interpretation of the funnel and CRM systems.