Enrollment Marketing Lead — Digital Strategy & CRM

Auburn University Montgomery; Montgomery (AL); On-site; USD 60,000 - 80,000; Full time

Job summary

Auburn University Montgomery seeks a Digital Marketing Manager to drive student recruitment through effective digital marketing campaigns. The role entails planning and executing campaigns across various channels, optimizing performance, and ensuring alignment with enrollment goals. Candidates should have a degree in marketing or a related field and 3-5 years of relevant experience. Skills in CRM and project management are essential. AUM offers a vibrant work environment and values inclusivity.

Qualifications

• 3–5 years of experience managing marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
• Experience working with marketing automation or content calendars.

Responsibilities

• Lead planning and execution of digital marketing campaigns.
• Manage timelines for multi-channel digital initiatives.
• Analyze campaign performance to improve results.

Skills

Digital marketing experience

Project management

Communication skills

Organizational skills

Problem-solving skills

Education

Bachelor’s degree in marketing or related field

Tools

CRM tools (e.g., Salesforce, Element451)

Project management tools (e.g., Trello, Asana)

Job description

Auburn University Montgomery seeks a Digital Marketing Manager to drive student recruitment through effective digital marketing campaigns. The role entails planning and executing campaigns across various channels, optimizing performance, and ensuring alignment with enrollment goals. Candidates should have a degree in marketing or a related field and 3-5 years of relevant experience. Skills in CRM and project management are essential. AUM offers a vibrant work environment and values inclusivity.