Digital Marketing Manager

Auburn University; Montgomery (AL); On-site; USD 55,000 - 75,000; Full time

Job summary

A public university in Alabama is seeking a Digital Marketing Manager to drive student recruitment and engagement through effective marketing strategies. In this role, you will manage multi-channel campaigns, collaborate with various departments to ensure timely communications, and monitor performance metrics to optimize outreach efforts. The ideal candidate has experience in project management, strong communication skills, and familiarity with CRM and marketing automation tools. This position offers the opportunity to work in a dynamic academic environment committed to student success.

Qualifications

• 3-5 years of experience managing marketing/communications projects.
• Proven ability to lead complex, deadline-driven projects.
• Experience with marketing automation and CRM tools.

Responsibilities

• Lead planning and execution of enrollment marketing projects.
• Collaborate with teams to align messaging and deliverables.
• Monitor key KPIs to optimize future communications.

Skills

Project management

Communication skills

Organizational skills

Problem-solving skills

Education

Bachelor’s degree in marketing or related field

Tools

CRM tools (e.g., Salesforce)

Project management tools (e.g., Trello)

Job description

Overview

The Digital Marketing Manager plays a critical cross‑functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment, engagement, and enrollment outcomes at Auburn University at Montgomery (AUM). This position manages timelines, coordinates deliverables, and ensures alignment across digital campaigns, content strategy, and CRM‑integrated outreach initiatives. Working closely with Enrollment Management, Creative Services, and Academic Affairs, the Marketing Project Manager acts as a connective force between strategy and execution, ensuring enrollment communications are timely, targeted, and measurable.

Responsibilities

By translating strategy into action, the Digital Marketing Manager helps ensure AUM connects with prospective students in ways that are timely, authentic, and effective—supporting both short‑term recruitment goals and long‑term institutional growth.

Key Responsibilities

Project Management & Campaign Execution

• Lead the planning, coordination, and execution of enrollment marketing projects, campaigns, and communications across the student recruitment funnel.
• Manage timelines, workflows, and task assignments for multi‑channel campaigns (email, social, web, video, print).
• Serve as marketing project lead for seasonal campaigns such as AUM Bound, yield communications, and accepted student outreach.

Cross‑Department Collaboration

• Work closely with the Director of Communications and Content Strategy, the CRM team, and Enrollment Services to develop content calendars and engagement journeys.
• Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables.
• Facilitate status meetings, stakeholder updates, and post‑campaign reviews.

CRM & Digital Marketing Integration

• Partner with CRM/marketing automation teams to ensure communications are personalized, data‑informed, and optimized for conversion.
• Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.

Performance Tracking & Optimization

• Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.
• Monitor key KPIs across channels (email open rates, click‑throughs, conversions, form fills) to optimize future communications.
• Implement project retrospectives to capture lessons learned and drive continuous improvement.

Event & Experience Coordination

• Support planning and promotion of key enrollment‑related events (Admitted Student Day, Preview Days, campus visits).
• Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.

Qualifications

Required:

• Bachelor’s degree in marketing, communications, project management, or related field.
• 3–5 years of experience managing marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline‑driven projects with multiple stakeholders.
• Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars.
• Strong communication, organizational, and problem‑solving skills.

Preferred

• Higher education or enrollment marketing experience.
• Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools.
• Knowledge of SEO, UX, email marketing best practices, and student journey mapping.

For full consideration upload a resume and letter of interest.

Why Work at AUM

Located in Alabama’s vibrant state capital, Auburn University at Montgomery is a fast‑growing university on the rise. Don’t just take our word for it: The Princeton Review rates us as one of the best colleges in the Southeast, while U.S. News & World Report recently ranked us No. 22 among regional universities in the South for the quality of undergraduate teaching and 38th among all public institutions in the region.

Equal Opportunity Compliance Statement

AUBURN UNIVERSITY AT MONTGOMERY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Human Resources /Affirmative Action/Equal Employment Opportunity (AA/ EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the AUM community.