Digital Enrollment Marketing Lead

The Chronicle Of Higher Education, Inc.; Montgomery (AL); On-site; USD 65,000 - 85,000; Full time

Job summary

The Chronicle Of Higher Education, Inc. seeks a Digital Marketing Manager to oversee integrated marketing and communications initiatives at Auburn University at Montgomery. This role focuses on student recruitment and requires strong digital marketing experience, including campaign strategy and CRM tools.

Successful candidates will have a Bachelor’s degree in marketing or a related field, with 3-5 years of experience managing projects. The position requires excellent communication and organizational skills to deliver high-impact digital marketing strategies.

Qualifications

• 3–5 years of experience managing marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline-driven projects.
• Experience with CRM tools such as Element451, Slate, or Salesforce.

Responsibilities

• Lead the planning and execution of integrated digital marketing campaigns.
• Manage timelines and workflows for multi-channel initiatives.
• Monitor and optimize campaign performance using analytics tools.

Skills

Digital marketing experience

CRM tools

Project management

Communication skills

Organizational skills

Analytical skills

Education

Bachelor’s degree in marketing or related field

Tools

CRM platforms

Marketing automation tools

Trello

Asana

Job description

The Chronicle Of Higher Education, Inc. seeks a Digital Marketing Manager to oversee integrated marketing and communications initiatives at Auburn University at Montgomery. This role focuses on student recruitment and requires strong digital marketing experience, including campaign strategy and CRM tools.

Successful candidates will have a Bachelor’s degree in marketing or a related field, with 3-5 years of experience managing projects. The position requires excellent communication and organizational skills to deliver high-impact digital marketing strategies.