Enrollment Marketing Communications Specialist — Campaigns & Content

University of Oklahoma; Norman (OK); Hybrid; USD 18,000 - 30,000; Full time

Benefits offered by this job

Benefits Eligible

Hybrid work schedule after training

Job summary

University of Oklahoma Enrollment Management Communications and Marketing (EMCOMM) seeks a communications-focused professional to build and manage email and SMS campaigns targeting prospective students, families, counselors, and community colleges. The role supports recruitment events, content creation, and CRM-driven communications across print, web, and digital media.

The position emphasizes collaboration with campus programs, data-driven messaging, and tight coordination of multi-channel

Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
• Equivalency: 48 months of related experience in lieu of the Bachelor's degree.

Responsibilities

• Build, execute, and manage email and SMS communication for prospective students, families, counselors, and community colleges.
• Build, execute, and manage recruitment event communication and registration.
• Assist communications team in developing, implementing, and maintaining communication objectives.
• Use CRM filters to build queries to communicate with specific populations.
• Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces.
• Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications.
• Work with campus programs and academic colleges to create and send emails.
• Measure and report on the effectiveness of email and SMS campaigns.
• Writes original content for print, web, and email use by researching and gathering materials.
• Conducts interviews and collects data to craft marketing messages; designs email, print and web projects.
• Assists with design, layout, and written content for electronic, print, multi-media communications and graphic design projects.
• Manages web site content, edits, and updates; discusses changes with supervisor.
• Monitors progress of projects.
• Assists with email marketing management.
• Performs various duties to fulfill the position.

Skills

Email & SMS marketing

Content creation & editing

Campaign measurement & reporting

CRM querying & segmentation

Graphic design basics

Education

Bachelor's degree in Marketing, Graphic Design, Communications, or related field

48 months of related experience in lieu of degree

Tools

CRM systems

Adobe Express

CMS

Job description

University of Oklahoma Enrollment Management Communications and Marketing (EMCOMM) seeks a communications-focused professional to build and manage email and SMS campaigns targeting prospective students, families, counselors, and community colleges. The role supports recruitment events, content creation, and CRM-driven communications across print, web, and digital media.

The position emphasizes collaboration with campus programs, data-driven messaging, and tight coordination of multi-channel