Enrollment & Marketing Chief Strategist

GOLDEY BEACOM COLLEGE INC; Wilmington (DE); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental, & Vision

403b retirement plan

Life & Disability Insurance

Education benefits

Generous PTO

Paid holidays & winter break

Free meals

Free parking

Job summary

Goldey‑Beacom College invites applications for the position of Dean of Enrollment and Marketing, a senior administrative role that serves as the College’s chief strategist for recruitment, student financial aid, and marketing. The Dean develops strategies to support long‑term sustainability and growth.

The Dean supervises Admissions, Marketing and Financial Aid, ensuring alignment of departmental priorities with the President and the Executive Leadership Team.

Qualifications

• Master’s degree with at least eight years in a related field.
• At least five years of progressively responsible experience in admissions, enrollment management, student financial services or related higher education roles.
• Supervisory experience overseeing multiple staff and departments.
• Knowledge of services and state and federal regulations supporting recruitment, admissions and financial aid.
• Strong analytical, communication, and interpersonal skills.
• Commitment to customer service, continuous improvement, and community engagement.

Responsibilities

• Serve as the senior enrollment officer and principal advisor on enrollment strategy and market position.
• Develop and recommend recruitment and revenue objectives supporting the strategic plan and financial sustainability.
• Lead integration of admissions, financial aid, and marketing into a unified strategic framework.
• Identify risks and opportunities affecting enrollment and recommend strategic responses.
• Lead initiatives to enhance recruitment effectiveness and market competitiveness.
• Provide strategic leadership toward measurable outcomes for Admissions, Marketing and Financial Aid.
• Participate in strategic planning, decision making and crisis management.
• Develop and execute data‑informed enrollment strategy for undergraduate, adult learning and graduate programs for domestic and international students.

Skills

Analytical skills

Communication

Interpersonal skills

Education

Master’s degree (higher ed preferred)

Job description

Goldey‑Beacom College invites applications for the position of Dean of Enrollment and Marketing, a senior administrative role that serves as the College’s chief strategist for recruitment, student financial aid, and marketing. The Dean develops strategies to support long‑term sustainability and growth.

The Dean supervises Admissions, Marketing and Financial Aid, ensuring alignment of departmental priorities with the President and the Executive Leadership Team.