Enrollment-Focused Social Media & Content Lead

Riverside Military Academy; Gainesville (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Riverside Military Academy in Gainesville, GA seeks a Social Media & Digital Content Manager to own the creative storytelling across platforms, align with admissions and alumni relations, and drive brand engagement. The role combines content creation, strategy, and analytics with leadership in a dynamic campus environment.

The candidate will capture and edit high-quality photo/video, develop content calendars, and supervise intern program while staying current with digital trends to boost

Qualifications

• A bachelor's degree in marketing, communications, journalism, digital media, public relations, advertising, film/video, graphic design, or related field—or equivalent demonstrated experience.
• Demonstrated experience managing social media accounts across platforms (organic and paid).
• Strong photography/videography instincts and ability to edit social content.

Responsibilities

• Develop and execute a comprehensive social media strategy to support enrollment, advancement, and brand goals.
• Create short-form video and photo content for Instagram, TikTok, YouTube, and other platforms.
• Collaborate with Admissions, Athletics, Academics, and Alumni Relations to tell campus stories.

Skills

Social media management

Content creation

Photography

Videography

Video editing

Analytics

Copywriting

Storytelling

Brand governance

Education

Bachelor's degree or equivalent in Marketing/Communications or related field

Tools

Canva

Adobe Creative Cloud

CapCut

Premiere Pro

Final Cut Pro

Job description

Riverside Military Academy in Gainesville, GA seeks a Social Media & Digital Content Manager to own the creative storytelling across platforms, align with admissions and alumni relations, and drive brand engagement. The role combines content creation, strategy, and analytics with leadership in a dynamic campus environment.

The candidate will capture and edit high-quality photo/video, develop content calendars, and supervise intern program while staying current with digital trends to boost