Creative Social Media & Campaigns Manager

Riverside Military Academy; Gainesville (GA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Beautiful lakeside campus

Job summary

Riverside Military Academy, a historic military academy in north Georgia, seeks a Creative Social Media and Marketing Coordinator to shape the school's digital presence and content strategy. You will lead campaigns for cadets, families, alumni, and international prospects, producing engaging visuals and stories from campus life and events.

The role requires storytelling with advanced digital tools, collaboration with Admissions, Advancement, and the Commandant's office, and a

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent experience
• 2+ years of social media or digital marketing experience, preferably in education, nonprofit, or hospitality
• Strong portfolio of social content, video, and design work
• Proficiency in Design and video using Adobe Creative Suite, Canva, CapCut or DaVinci Resolve
• AI tools: ChatGPT, Claude, Midjourney or Adobe Firefly, Descript, and AI video/captioning tools
• Social and scheduling: Meta Business Suite, Hootsuite or Sprout Social, Later
• Web and email: WordPress or similar CMS, Mailchimp or Constant Contact, basic HTML
• Analytics: GA4, Meta Insights, Google Ads
• Excellent writing, editing, and visual storytelling skills
• Ability to work independently, manage multiple projects, and meet deadlines
• Availability for occasional evening and weekend events

Responsibilities

• Manage Riverside's social accounts across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
• Plan content calendar covering admissions, academics, athletics, events, and alumni news
• Photograph, film, and edit campus content (events, drills, cadet life)
• Write captions, posts, newsletters, press releases, and website updates
• Engage with followers, monitor comments, and protect the Academy's reputation online
• Support enrollment campaigns and digital advertising for domestic and international audiences
• Run paid campaigns on Meta, Google, YouTube, and LinkedIn; manage budgets and report results
• Promote major events (Summit, Homecoming, Gala, Parents' Weekend)
• Coordinate messaging with Admissions, Advancement, and Commandant's office
• Maintain brand standards across digital and printed materials
• Use AI tools to accelerate content creation, translation, video editing, captioning, analytics
• Manage website CMS and ensure content is current, mobile-friendly
• Maintain email marketing and CRM platforms for families, prospects, and alumni
• Track analytics and produce monthly performance reports with recommendations
• Provide basic technical support for media equipment, livestreams, and event AV

Skills

Adobe Creative Suite

Premiere Pro

Photoshop

Illustrator

After Effects

CapCut/DaVinci Resolve

AI tools (ChatGPT/ML)

Social media management

Meta Business Suite/Hootsuite/Sprout

WordPress/Mailchimp

HTML basics

GA4 / Analytics

Writing & storytelling

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Adobe Creative Suite

Canva

CapCut/DaVinci Resolve

Descript

OBS/StreamYard

CRM tools (Salesforce/Blackbaud)

Job description

Riverside Military Academy, a historic military academy in north Georgia, seeks a Creative Social Media and Marketing Coordinator to shape the school's digital presence and content strategy. You will lead campaigns for cadets, families, alumni, and international prospects, producing engaging visuals and stories from campus life and events.

The role requires storytelling with advanced digital tools, collaboration with Admissions, Advancement, and the Commandant's office, and a