Enrollment Communications Manager: Drive Student Engagement

Texas A&M University - Victoria; Victoria (TX); On-site; USD 38,000 - 46,000; Full time

Job summary

Texas A&M University-Victoria is seeking a Manager of Enrollment Communications to oversee enrollment management communications across print, digital content, email campaigns, and CRM workflows. You will develop campaigns for prospective and current students and evaluate effectiveness to support enrollment goals.

The role requires a Bachelor’s degree and five years of related experience; starting salary is $3,742.67 per month, negotiable based on education and experience.

Qualifications

• Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience.
• Five years of related experience.

Responsibilities

• Manages the daily operations of enrollment communications, including printed materials, digital content, email campaigns, automated communications, and social media initiatives.
• Develops and implements communication plans that engage students throughout the enrollment process, from initial inquiry through enrollment and continued engagement.
• Coordinates campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications.
• Coordinates with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns.
• Develops and maintains content for enrollment websites and landing pages to generate inquiries and support prospective student engagement.
• Manages outbound communication workflows within the customer relationship management system, including audience segmentation, automated messaging, and inquiry cultivation.
• Evaluates communication processes and recommends improvements to campaign strategies, CRM functionality, and student engagement practices.
• Provides communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation.
• Collaborates with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities.
• Monitors campaign performance, prepares reports and dashboards, and uses engagement and outcome data to recommend adjustments to communication strategies.
• Provides functional direction to staff and project contributors involved in enrollment communications and coordinates assigned work.
• Performs other duties as assigned.

Skills

CRM knowledge

Campaign planning

Digital engagement

Content development

Written communication

Project management

Education

Bachelor’s degree or equivalent experience

Tools

CRM platforms

Email marketing tools

Web content management systems

Reporting/analytics tools

Job description

Texas A&M University-Victoria is seeking a Manager of Enrollment Communications to oversee enrollment management communications across print, digital content, email campaigns, and CRM workflows. You will develop campaigns for prospective and current students and evaluate effectiveness to support enrollment goals.

The role requires a Bachelor’s degree and five years of related experience; starting salary is $3,742.67 per month, negotiable based on education and experience.