Associate Director of Enrollment Systems and Research LW7755

Stetson University; Saint Petersburg (FL); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability insurance

Paid leave and holidays

Retirement contributions

Tuition waivers for employees and elig

Job summary

Stetson University College of Law is seeking an Associate Director of Enrollment Systems and Research to lead admissions data, systems, and analytics. You will oversee reporting, institutional research, and CRM-driven communications, integrating data across University systems to ensure accuracy and timely reporting.

The role involves forecasting, dashboards, collaboration with admissions staff and external vendors, and advancing data-informed decision-making to support recruitment, enrollment,

Qualifications

• Bachelor’s degree required; Master’s degree strongly preferred in higher education administration, statistics, planning, or research.
• Three to five years of work in a higher education environment is strongly preferred.
• Marketing or data research experience in higher education strongly preferred.
• Three to five years of experience in marketing, working with HubSpot or a similar CRM platform, assisting with strategic planning and program review processes.
• Quantitative research or data analysis is required.
• Marketing research experience preferred.

Responsibilities

• Lead admissions and enrollment data strategy, including reporting, yield analysis, forecasting, and predictive modeling to support recruitment, enrollment, and retention goals.
• Oversee recruitment communications and inbound marketing operations, ensuring effective coordination of digital and print messaging aligned with the admissions communication plan and calendar.
• Serve as functional lead for CRM and marketing platforms (Unite and HubSpot), including workflow design, audience segmentation, content management, and campaign execution.
• Guide recruitment staff in the effective use of CRM tools for scheduled and ad hoc communications; evaluate campaign performance, ROI, and web analytics to optimize recruitment outcomes.
• Perform admissions and enrollment reporting and analysis; develop and maintain dashboards and KPIs to support strategic enrollment management.
• Act as liaison between Admissions, the College of Law web team, and external vendors/consultants to support marketing analysis, recruitment strategy, and system optimization.
• Utilize and integrate multiple enterprise systems and tools—including Ellucian Banner, Unite, HubSpot, ARGOS (Data Block Designer), and statistical analysis software—to support enrollment management initiatives.
• Oversee data integration between the College of Law application system (Unite) and the University’s student information system (Ellucian Banner), including managing data imports and exports, reconciliation and validation processes, ensuring data accuracy and integrity, resolving discrepancies, troubleshooting issues, and participating in system upgrades and testing in collaboration with IT partners.
• Extract, analyze, and synthesize data from multiple sources to support student recruitment, enrollment, retention, and institutional decision-making.
• Collect, maintain, and disseminate statistical data and reports related to enrollment, matriculation, demographics, student success indicators, benchmarking, and institutional effectiveness.
• Lead institutional research functions for the College of Law, supporting planning, assessment, budgeting, accreditation, and strategic initiatives. Serve as the liaison to the University’s Office of Institutional Research.
• Conduct descriptive and multivariate analyses using statistical tools such as SAS, R, SPSS, etc.
• Prepare and submit institutional survey responses and reporting, including ABA and US News data.
• Provide senior leadership with enrollment and bar examination passage analyses, including reporting for the Dean Vice Dean, and Associate Dean of Academic Affairs.
• Facilitate annual reporting of strategic goals, metrics, and outcomes for College of Law leadership.
• Proactively identify emerging data needs and respond to internal and external ad hoc reporting requests.
• Use institutional data, peer benchmarks, and best practices to advise administrators and support continuous improvement initiatives.
• Foster collaborative working relationships across departments and contribute to a positive, team-oriented work environment.

Skills

Microsoft Office

Excel data analysis

SQL Server

SPSS

SAS

R

Education

Bachelor’s degree

Master’s degree preferred

Tools

Unite CRM

HubSpot

Ellucian Banner

ARGOS

Job description

Position Summary

The Associate Director of Enrollment Systems and Research provides leadership for the College of Law’s admissions data, systems, and analytics in support of recruitment, enrollment, and retention goals. This position oversees enrollment reporting, institutional research, and CRM-driven communications while serving as the functional lead for admissions systems and data infrastructure. The role is responsible for integrating and maintaining data across enterprise platforms—including the College of Law application system and the University’s student information system—to ensure data accuracy, integrity, and timely reporting. The Associate Director analyzes enrollment trends, develops forecasts and dashboards, supports strategic enrollment management initiatives, and delivers actionable insights to senior leadership. In collaboration with admissions staff, institutional partners, and external vendors, the position advances data-informed decision-making, optimizes recruitment communications, supports accreditation and survey reporting, and strengthens the College of Law’s analytical capacity and enrollment technology environment.

Essential Job Functions and Responsibilities

• Lead admissions and enrollment data strategy, including reporting, yield analysis, forecasting, and predictive modeling to support recruitment, enrollment, and retention goals.
• Oversee recruitment communications and inbound marketing operations, ensuring effective coordination of digital and print messaging aligned with the admissions communication plan and calendar.
• Serve as functional lead for CRM and marketing platforms (Unite and HubSpot), including workflow design, audience segmentation, content management, and campaign execution.
• Guide recruitment staff in the effective use of CRM tools for scheduled and ad hoc communications; evaluate campaign performance, return on investment (ROI), and web analytics to optimize recruitment outcomes.
• Perform admissions and enrollment reporting and analysis; develop and maintain dashboards and key performance indicators to support strategic enrollment management.
• Act as liaison between Admissions, the College of Law web team, and external vendors/consultants to support marketing analysis, recruitment strategy, and system optimization.
• Utilize and integrate multiple enterprise systems and tools—including Ellucian Banner, Unite, HubSpot, ARGOS (Data Block Designer), and statistical analysis software—to support enrollment management initiatives.
• Oversee data integration between the College of Law application system (Unite) and the University’s student information system (Ellucian Banner), including managing data imports and exports, reconciliation and validation processes, ensuring data accuracy and integrity, resolving discrepancies, troubleshooting issues, and participating in system upgrades and testing in collaboration with IT partners.
• Extract, analyze, and synthesize data from multiple sources to support student recruitment, enrollment, retention, and institutional decision-making.
• Collect, maintain, and disseminate statistical data and reports related to enrollment, matriculation, demographics, student success indicators, benchmarking, and institutional effectiveness.
• Lead institutional research functions for the College of Law, supporting planning, assessment, budgeting, accreditation, and strategic initiatives. Serve as the liaison to the University’s Office of Institutional Research.
• Conduct descriptive and multivariate analyses using statistical tools such as SAS, R, SPSS, etc.
• Prepare and submit institutional survey responses and reporting, including American Bar Association (ABA) and U.S. News & World Report data.
• Provide senior leadership with enrollment and bar examination passage analyses, including reporting for the Dean Vice Dean, and Associate Dean of Academic Affairs.
• Facilitate annual reporting of strategic goals, metrics, and outcomes for College of Law leadership.
• Proactively identify emerging data needs and respond to internal and external ad hoc reporting requests.
• Use institutional data, peer benchmarks, and best practices to advise administrators and support continuous improvement initiatives.
• Foster collaborative working relationships across departments and contribute to a positive, team-oriented work environment.
• Perform other duties as assigned.
• Lifting occasionally up to 25lbs.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Required Knowledge, Skills, and Abilities

• Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint) required
• Experience in Excel for data analysis and advanced Excel skills (Pivot table, data visualization) required
• Experience with SQL Server required.
• Proficient in the use of statistical analysis packages (SPSS, SAS, R, Rapid Insight and Veera) or similar preferred.
• Proficient in web content management systems (WEB garage,etc.) preferred.
• Support the University’s Mission and Values in their role.

Required Qualifications

• Bachelor’s degree required. Master's degree strongly preferred in higher education administration, statistics, planning, or research or another related field.
• A minimum of three to five years of work in a higher education environment is strongly preferred.
• Marketing or data research experience in higher education strongly preferred.
• Three to five years of experience in marketing, working with HubSpot or a similar CRM platform, assisting with strategic planning and program review processes.
• Quantitative research or data analysis is required.
• Marketing research experience preferred.

Ideal Candidate Qualifications

• Experience in demonstrated knowledge of higher education administration and academic functions, querying databases, copy and report writing, survey research, and the use of descriptive and inferential statistics in decision support and institutional research.
• Ability to exercise the highest standard of confidentiality, integrity, and professionalism in all duties.
• Ability to manage a complex set of projects with deadlines and priorities in a fast-paced environment
• Advanced technological skills, including facility with data systems related to data and information (experience with Banner is strongly preferred).
• Ability to create reports and dashboards.
• Ability to communicate accurately in written, oral, and graphic formats.
• Ability to analyze and interpret data and prepare high-level quantitative and qualitative analyses of data that focus on critical metrics for the College of Law.
• Experience in a highly collaborative environment preferred.
• Ability to function independently while operating effectively within a team environment.
• Excellent follow-through and attention to detail are required.
• Multi-tasking and interpersonal skills are required.
• Strong customer service skills and professionalism are a must.
• Excellent oral and written communication skills as well as strong organizational and interpersonal skills.
• The flexibility and commitment to periodically work long and/or irregular hours.
• Must be a dependable, responsible contributor committed to excellence and success of Stetson University College of Law.
• Works to build an environment that promotes and facilitates the success of Diversity and Inclusive Excellence.

Work Environment

Work duties performed primarily in temperature-controlled offices, with frequent interaction.

Work authorization sponsorship may be available for this position. However, sponsorship is contingent upon the non-applicability of the visa petition fees outlined in the relevant Executive Order signed September 19, 2025. Due to the recent federally-mandated increased financial expense, the university is not in a position to absorb this significantly increased cost of sponsorship for new H-1B petitions at this time. International candidates are encouraged to apply, but should be aware that eligibility for sponsorship will be evaluated in accordance with current U.S. immigration regulations and institutional policies.

This position is benefit eligible. Stetson University offers a variety of benefits for our full-time employees including comprehensive Medical, Dental, and Vision insurance, employer paid life and disability insurance, generous leave and holiday benefits, employer retirement contributions, tuition waivers for employees and eligible dependents, and others. All employees are also eligible to enjoy our Hatter Perks which include a variety of discounts and special privileges within our community.

Please visit our employee benefits webpage for more information.