Engineering Software Product Marketing Lead

Socket.dev; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Datacor is seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategies for its engineering simulation software. The ideal candidate combines engineering insight with customer-focused storytelling to differentiate solutions in the market.

The role bridges technical expertise and marketing execution, requiring the ability to translate complex engineering concepts into compelling value propositions for engineers, operators, and decision-makers.

Qualifications

• Bachelor’s degree in Engineering (Chemical Engineering strongly preferred).
• 5+ years of experience in product marketing, technical marketing, or related role within engineering software.
• Ability to translate technical concepts into customer-focused messaging.
• Strong analytical skills with experience in competitive/market analysis.
• Excellent written, visual, and verbal communication; able to present to technical and business audiences.
• Proven ability to manage multiple projects with limited supervision.

Responsibilities

• Market positioning, messaging, and value propositions for engineering simulation.
• Lead go-to-market planning for product launches; cross-functional collaboration.
• Create technical and commercial content: briefs, blog posts, papers, case studies.
• Develop and deliver email campaigns for product adoption.
• Prepare sales enablement materials and presentations.
• Represent Datacor at conferences and industry events.

Skills

Product marketing

Technical marketing

Marketing strategy

Cross-functional collaboration

B2B marketing

Education

Engineering degree

Job description

Datacor is seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategies for its engineering simulation software. The ideal candidate combines engineering insight with customer-focused storytelling to differentiate solutions in the market.

The role bridges technical expertise and marketing execution, requiring the ability to translate complex engineering concepts into compelling value propositions for engineers, operators, and decision-makers.