Product Marketing Lead – Engineering Simulation New Remote - US

Datacor, Inc.; Northern (KY); Remote; USD 110,000 - 165,000; Full time

Job summary

Datacor, Inc. is seeking a Product Marketing Lead for its engineering simulation software to shape positioning, messaging, and go-to-market strategies.

The role blends technical insight with customer storytelling to ensure our solutions are clearly differentiated for engineers, plant operators, and decision-makers. The ideal candidate has 5+ years in product marketing within engineering software or process industries, plus an engineering degree, and can translate complex concepts into clear

Qualifications

• 5+ years of product marketing, technical marketing, or related role in engineering software, simulation, or process industries.

Responsibilities

• Develop market positioning, messaging, and value propositions for engineering simulation solutions.
• Lead go-to-market planning for new product launches and major releases.
• Create technical and commercial content (briefs, blogs, papers, case studies, battlecards).
• Coordinate with product management, sales, demand generation and services teams.

Skills

Product marketing

Engineering background

Go-to-market strategy

Technical writing

Public speaking

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Engineering

Job description

Product Marketing Lead – Engineering Simulation

Remote - US

About Us:

Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.

We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.

About the Role

We are seeking a Product Marketing Managerto join ourmarketing team supportingDatacor’sengineering softwaredivision. This person will havea strong engineering background to drive the positioning, messaging, and go-to-market strategies for ourengineering simulation software products. This role bridges technicalexpertisewith customer-focused storytelling to ensure our solutions are clearly differentiated in the market.

The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers.Themarketingteam isa lean, high-outputteamand the right candidate is energized by both strategy and execution.

Responsibilities:

Market Positioning & Messaging

• Develop differentiated product positioning, messaging, and value propositions forourengineeringsimulation solutionsin a variety of industries and applications.
• Deeply understand and communicate how theDatacorsoftwareand applicationsenhance mechanical and chemical engineeringprocessdesign and analysis.
• Create technical and commercial content, including product briefs,blog posts, technical papers,case studies, competitive battlecards, andmore.
• Lead go-to-market planning for new product launches and major releases, working cross-functionallywith product management, sales, demand generation, and services teams.
• Write,designandexecuteemail campaigns (copy and visuals)forcustomersto promote productadoptionand company information.
• Partner with events and demand generation teams toexecuteprospectiveand customermarketingcampaignsincluding webinars, conferences, trade shows, and email marketing.
• Work with global channel partners and provide marketing assets that enable them to effectively promote and sellDatacorEngineeringsolutions.
• Ability tocapturetechnicalusecasesand customeruse casesinto commercialcontent.
• Conduct competitive and market analysis toidentifyopportunities, risks, and trends.
• Gather customer feedback to inform product roadmaps and marketing strategy.
• Develop buyer personas and map customer journeys to guide marketing programs.
• Comfortable workingwithcomplexand technical customeraudiences.

Sales Enablement & External Engagement

• Build andmaintaina comprehensive library of sales enablement materials including presentations,product collateral,product demo videos, training guides, and more.
• Develop and deliver(as needed)presentation decks forcustomermeetings, conferences, and sales engagements.
• Represent the company bypresenting atconferences, symposiums, and industry events to technical audiences.

Qualifications:

• 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.
• Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributingona small team.
• Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging.Mustbe able totranslate complex engineeringand product data and information intobusiness value.
• Strong analytical skills with experience conducting competitive and market analysis.
• Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences.
• Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results.

EOE Statement:

Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.

Use of AI During Interviews:

At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.