Engagement Marketing Manager – EdTech Solutions

Cengage Group; Salt Lake City (UT); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Marketing Manager for Engagement to lead customer engagement strategies across a portfolio of learning solutions, including Gale, Visible Body, Spark (ELL), and MindTap migrations.

You will own editorial planning for the Gale newsletter, manage social content, and ensure consistent product messaging across the website and Help resources. Strong collaboration and analytics are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5+ years experience in customer, lifecycle, product, or engagement marketing.
• Experience creating messaging across email, web, social and digital channels.
• Strong project management and ability to manage multiple initiatives.

Responsibilities

• Lead customer engagement strategies for a portfolio of learning solutions.
• Own Gale monthly newsletter and social media strategy.
• Coordinate with Product Managers to align messaging across channels.
• Measure engagement performance and optimize lifecycle programs.

Skills

Engagement marketing

Email marketing

Content messaging

Cross-functional collaboration

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CRM platforms

Marketing automation

Social media tools

Job description

Cengage Group is seeking a Marketing Manager for Engagement to lead customer engagement strategies across a portfolio of learning solutions, including Gale, Visible Body, Spark (ELL), and MindTap migrations.

You will own editorial planning for the Gale newsletter, manage social content, and ensure consistent product messaging across the website and Help resources. Strong collaboration and analytics are essential.