Engagement Marketing Manager, EdTech Solutions

Cengage Group; Raleigh (NC); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Marketing Manager for Engagement on the Faculty Marketing team. You will craft customer engagement strategies to boost product adoption, retention, and success across Gale, Visible Body, Spark (ELL), and other pivotal solutions.

Responsibilities include owning newsletters, social media for Gale, and ensuring consistent messaging across websites and Help resources. Collaboration with Product Managers and teams is essential to drive lifecycle improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing.
• Experience developing customer communications across email, web, social media, and digital channels.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging.
• Experience collaborating with cross-functional teams.
• Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred.

Responsibilities

• Lead engagement marketing for customer outreach within Specialized Learning Solutions, including Gale, Visible Body, Spark (ELL), and other strategic products and initiatives as assigned.
• Lead customer messaging supporting the transition of Visible Body and Spark customers into MindTap and bringing up to date with core marketing functionality.
• Coordinate with Product Managers and the Engagement Team to ensure customers receive consistent onboarding, education, and usage communications throughout the product lifecycle.
• Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives outside the core CLP portfolio.
• Own the Gale monthly customer newsletter, including editorial planning, content development, and performance optimization.
• Responsible for Gale social media strategy and execution for supported products.
• Ensure Specialized Learning Solutions customer messaging is accurately reflected and integrated across the global website, Help documentation, and other digital customer resources.
• Maintain a regular cadence of customer communications highlighting product updates, best practices, success stories, and new capabilities.
• Partner with Product Managers to translate new features, product enhancements, and critical initiatives into customer-focused messaging delivered through the most effective channels.
• Ensure customer messaging is aligned across products, channels, and touchpoints while reinforcing a consistent brand voice.
• Measure and optimize engagement performance using customer and campaign metrics to continuously improve lifecycle programs.

Skills

Customer marketing

Lifecycle marketing

Product marketing

Engagement marketing

Project management

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Marketing automation

CRM platforms

Analytics tools

Job description

Cengage Group is seeking a Marketing Manager for Engagement on the Faculty Marketing team. You will craft customer engagement strategies to boost product adoption, retention, and success across Gale, Visible Body, Spark (ELL), and other pivotal solutions.

Responsibilities include owning newsletters, social media for Gale, and ensuring consistent messaging across websites and Help resources. Collaboration with Product Managers and teams is essential to drive lifecycle improvements.