Engagement Marketing Lead - Health B2B2C

Color Health, Inc; San Francisco (CA); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision

401k match

Phone & wifi stipend

Ergonomic stipend

Paid time off

Parental leave

Cancer screening resources

Job summary

Color Health, Inc. seeks an Engagement Marketing Manager to drive enrollment through tailored campaigns across email, mail, digital, and events. You will partner with clients, design scalable strategies, and lead cross-functional efforts with design, engineering, and product teams.

This hybrid role is based in South San Francisco or Denver, requiring 2–3 onsite days weekly and occasional ET business-hour availability for client meetings and events.

Qualifications

• 5+ years of marketing experience planning and executing high volume marketing campaigns.
• Experience with strategic client relationships in a marketing context.
• Ability to develop comprehensive marketing plans by client type, population, and channel.
• Strong project management and outstanding written and verbal communication.
• Experience collaborating with and presenting to clients.
• Experience managing multichannel campaigns and using performance data to refine strategy.
• Proactive, fast learner, works well across teams and independently.
• Willingness to travel for onsite client events (~15%).

Responsibilities

• Own marketing strategy across a dedicated book of enterprise and mid-market clients.
• Partner with Client Success to support HR and benefits leaders with data-backed engagement strategies.
• Create bespoke marketing strategies tailored to populations and enrollment goals; build repeatable playbooks.
• Maintain campaign calendars and clear documentation for internal and client teams.
• Identify growth opportunities based on campaign data and audience behavior.
• Think beyond traditional channels to engage hard-to-reach populations.
• Present Color’s marketing approach to new clients and discuss campaign performance.
• Manage hands-on execution, copy editing, and support for client events.

Skills

Marketing strategy

Client relationships

Project management

Multichannel campaigns

Communication

Client presentations

Data-driven optimization

Travel willingness

Tools

Metabase

Amplitude

Google Slides

Figma

Job description

Color Health, Inc. seeks an Engagement Marketing Manager to drive enrollment through tailored campaigns across email, mail, digital, and events. You will partner with clients, design scalable strategies, and lead cross-functional efforts with design, engineering, and product teams.

This hybrid role is based in South San Francisco or Denver, requiring 2–3 onsite days weekly and occasional ET business-hour availability for client meetings and events.