Engagement & Events Communications Specialist

Commonwealth of VA Careers; Richmond (VA); Hybrid; USD 70,000 - 94,000; Full time

Job summary

The Virginia Lottery in Richmond, VA is seeking a Communications Specialist to support Community Events, Employee Engagement, and Lottery Outreach. Responsibilities include leading employee engagement efforts, building partnerships, planning annual community events, and coordinating on-site activities, budgeting, and vendor management.

The role requires a bachelor’s degree in Communications or related field and at least 5 years in experiential/event marketing, with strong leadership,

Qualifications

• Bachelor's degree in Communications, Corporate Social Responsibility or Marketing.
• Minimum of 5 years of experience in experiential/event marketing, event management, employee engagement or consumer engagement, including brand management, communications, campaigns, and brand ambassador programs.
• Demonstrated experience leading a team.
• Demonstrated experience as a brand/company representative in a public forum.
• Demonstrated experience in creative thinking.
• Strong verbal and written skills.
• Excellent organizational skills.
• Knowledge of basic accounting and reconciliation practices.

Responsibilities

• Lead and champion employee engagement throughout the Lottery.
• Identify opportunities to engage employees across the Commonwealth in the Lottery’s culture.
• Explore ways to drive awareness of the Lottery’s mission.
• Build and maintain relationships with key Community Event partners, nonprofit organization contacts, and agency vendors.
• Collaborate on an annual plan of employee volunteer opportunities for the Lottery Outreach program.
• Proactively research employee volunteer opportunities and coordinate their participation.
• Ensure Lottery Outreach program requirements are met (manager pre-approval, logging volunteer hours, reporting, etc.).
• Collaborate on an annual Community Events plan in support of the Lottery’s mission.
• Negotiate and manage event sponsorship contracts.
• Coordinate all on-site elements for approved Community Events including budgeting, securing staff, overnight accommodations, timesheets, expense reports, and post-event evaluations.
• Develop fresh ways to engage consumers/key stakeholders at Community Events.
• Lead agency vendors in understanding the vision and operations for Community Events.
• Evaluate staffing requirements and attire for Community Events; approves all work schedules.
• Assist in researching and planning potential Community Events.
• Communicate annual Community Events plan to key stakeholders as needed.
• Develop the on-the-ground team to build program ownership and ability to execute events flawlessly.
• Help plan and deliver event training for Lottery and vendor field staff (ambassadors).
• Ensure vendors and staff working Community Events are fully informed on Lottery initiatives and other key information.
• Travel to events to evaluate onsite presence and agency vendor work.
• Represent the Lottery at events, including education-sponsored events for tabling and speaking opportunities.
• Collaborate on content for internal and external communications.

Skills

Experiential/event marketing

Event management

Employee engagement

Brand ambassador programs

Team leadership

Verbal and written communication

Education

Bachelor's degree in Communications, CSR or Marketing

Job description

The Virginia Lottery in Richmond, VA is seeking a Communications Specialist to support Community Events, Employee Engagement, and Lottery Outreach. Responsibilities include leading employee engagement efforts, building partnerships, planning annual community events, and coordinating on-site activities, budgeting, and vendor management.

The role requires a bachelor’s degree in Communications or related field and at least 5 years in experiential/event marketing, with strong leadership,