Engagement-Driven Digital Content Lead

Volt Edu; Andover, Northern (MA, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Merrimack College in North Andover, MA seeks a Digital Content and Engagement Manager to lead creative content across social channels, support brand messaging, and strengthen institutional storytelling.

You will collaborate with staff and students, manage calendars, monitor analytics, and stay current with trends to deliver engaging campaigns and real-time coverage at campus events, including evenings and weekends when required.

Qualifications

• Bachelor's degree in marketing, communications or related field is required.
• 2-3 years of experience creating content and managing institutional or organizational social media accounts.
• Proven success in developing and executing social media and digital content that drive measurable engagement.
• Proficiency with social media management, analytics and content creation tools (e.g., Agorapulse, Meta Business Suite, Meltwater, Canva, CapCut and Adobe Creative Cloud).
• Ability to collaborate effectively with internal and external stakeholders at all levels.
• Strong project management skills with experience managing multiple projects simultaneously.
• Eagerness to learn and work in a fast-paced, collaborative environment.

Responsibilities

• Maintains a proactive and informed presence across platforms, ensuring the brand remains responsive, aligned with audience interests and prepared to act on real-time insights and trends.
• Conceptualizes, creates and executes multimedia social content (short-form video, photography, design, etc.) to build community and increase engagement on platforms including Instagram, TikTok and YouTube Shorts.
• Collaborates with the communications and enrollment marketing teams to maintain a distinctive video style that strengthens institutional storytelling and supports Merrimack College's visual identity.
• Assists with the management of Merrimack College's social media content calendars—planning and posting on a consistent basis—ensuring consistent and strategic content flow across all platforms (Instagram, Facebook, LinkedIn, X, TikTok, Threads, YouTube, etc.) that align with the College's brand voice, tone and visual standards.
• Monitors analytics and engagement data to optimize performance and inform future content planning.
• Stays up to date on social media trends, as well as accessibility best practices, to keep Merrimack's social media strategy ahead of the curve.
• Conducts daily social listening and community management across College social media channels, monitoring and responding to comments, mentions and messages in a timely, professional manner while escalating feedback, concerns or emerging issues as appropriate.
• Partners with campus partners, including Enrollment Marketing, Athletics, ODAR, Office of Student Involvement on social media efforts.
• Helps recruit, train and support a team of student influencers and content creators to authentically represent Merrimack College across digital platforms.
• Occasional evening and weekend work required to support campus events and real-time social media coverage.
• Performs other duties as assigned.

Skills

Social media content creation

Analytics interpretation

Collaborative mindset

Project management

Video/photo design

Education

Bachelor's degree in marketing, communications or related field

Tools

Agorapulse

Meta Business Suite

Meltwater

Canva

CapCut

Adobe Creative Cloud

Job description

Merrimack College in North Andover, MA seeks a Digital Content and Engagement Manager to lead creative content across social channels, support brand messaging, and strengthen institutional storytelling.

You will collaborate with staff and students, manage calendars, monitor analytics, and stay current with trends to deliver engaging campaigns and real-time coverage at campus events, including evenings and weekends when required.