Senior Director, Advancement Communications & Campaigns

Merrimack College; Massachusetts; On-site; USD 140,000 - 160,000; Full time

Job summary

Merrimack College in North Andover, MA seeks an AVP for Advancement Communications, Marketing and Campaign Director to lead a comprehensive fundraising campaign, Together We Rise, and shape strategy across communications, alumni engagement, and donor relations.

Reporting to the CAO, the AVP will translate institutional priorities into compelling narratives, manage content teams, and oversee digital, print, and event communications to drive philanthropy and engagement.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in advancement communications, marketing, campaign communications, fundraising, alumni engagement, or related field.
• Experience managing a comprehensive fundraising campaign; strong donor engagement.
• Exceptional writing, editing, messaging and presentation skills, with ability to translate complex priorities.
• Experience with digital marketing, email communications, social media, web content, publications and analytics.

Responsibilities

• Lead campaign leadership and strategy for Merrimack College’s Together We Rise campaign.
• Oversee integrated advancement communications, marketing, content and evaluation activities.
• Develop donor-centered communications to engage donors and alumni and inspire philanthropy.
• Lead digital, social and event communications for alumni engagement and fundraising events.
• Collaborate across college departments to ensure consistent messaging and measurable impact.

Skills

Advancement communications

Marketing

Campaign communications

Fundraising

Alumni engagement

Strategic communications

Education

Bachelor’s degree

Advanced degree

Job description

Merrimack College in North Andover, MA seeks an AVP for Advancement Communications, Marketing and Campaign Director to lead a comprehensive fundraising campaign, Together We Rise, and shape strategy across communications, alumni engagement, and donor relations.

Reporting to the CAO, the AVP will translate institutional priorities into compelling narratives, manage content teams, and oversee digital, print, and event communications to drive philanthropy and engagement.