End-to-End Creative Marketing Producer

Tegna; Washington (District of Columbia); On-site; USD 96,421,000 - 110,208,000; Full time

Benefits offered by this job

Medical plan options

Dental & vision coverage

401(k) with company match

Teladoc access

PTO & paid holidays

Job summary

TEGNA Inc. is seeking a highly creative Creative Marketing Producer who can independently shoot, write, and edit compelling promotional content for regional marketing. The role covers end-to-end production from concept to final cut across TV, digital, and social formats, with travel to various markets as needed.

You will oversee creative direction, maintain brand voice, and manage multiple campaigns in a fast-paced 24/7 news environment. A strong portfolio and adept storytelling are essential.

Qualifications

• Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
• 3–5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (cameras, lighting, sound equipment).
• Advanced skills in Adobe Premiere, After Effects, and Photoshop.
• Strong portfolio demonstrating ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Ability to work independently and manage the full production process in a 24/7 news environment.

Responsibilities

• Concept Development: Collaborate with other creative producers and regional marketing director to develop creative concepts for marketing commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is clear and supports the station’s objectives.
• Video Production (Shooting): Plan and execute video shoots including pre-production planning, setup lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Video Editing: Edit raw footage into polished, professional marketing commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of the marketing commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Skills

Storytelling

Branding

Video production

Editing

Education

Bachelor’s degree in media production, film, communications, or a related field

Tools

Cameras

Lighting

Sound equipment

Adobe Premiere Pro

After Effects

Photoshop

Job description

TEGNA Inc. is seeking a highly creative Creative Marketing Producer who can independently shoot, write, and edit compelling promotional content for regional marketing. The role covers end-to-end production from concept to final cut across TV, digital, and social formats, with travel to various markets as needed.

You will oversee creative direction, maintain brand voice, and manage multiple campaigns in a fast-paced 24/7 news environment. A strong portfolio and adept storytelling are essential.