Creative Marketing Producer

Tegna; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) company match

Teladoc access

Spring Health therapy sessions

Paid time off and holidays

Collective bargaining note

Job summary

TEGNA Inc. is seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for regional marketing.

The role covers concept to final cut across TV, digital, and social formats. The ideal candidate will have 3–5 years of video production experience, a strong portfolio, and proficiency with Premiere Pro, Final Cut Pro, and After Effects.

Qualifications

• Bachelor’s degree in media production, film, communications, or related field.
• 3-5 years of experience in video production, including writing, shooting, and editing.
• Proficiency with video production tools (cameras, lighting, sound).
• Advanced skills in video editing software (Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio of marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Excellent visual storytelling and attention to detail.
• Ability to work independently and manage full production end-to-end.
• Strong communication and collaboration skills.
• Familiarity with digital marketing strategies and social media formats.
• Knowledge of motion graphics, color grading, and sound design.

Responsibilities

• Concept development for commercials aligned with brand messaging.
• Scriptwriting for marketing commercials.
• Video shooting and lighting setup for campaigns across platforms.
• Video editing to produce finalized commercials.
• Collaborate with regional team for feedback and refinements.
• Oversee creative direction, framing, color, and motion graphics.
• Post-production with effects, graphics, music, and voiceovers.
• Manage multiple projects with tight deadlines.

Skills

Storytelling

Video production

Scriptwriting

Video editing

Creative direction

Independent worker

Communication

Digital marketing

Motion graphics

Color grading

Education

Bachelor’s degree in media production, film, communications, or related field

Tools

Cameras

Lighting

Sound equipment

Premiere Pro

Final Cut Pro

After Effects

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly creative and versatile Multi-Market Creative Producer who can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.

Responsibilities

• Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client’s objectives.
• Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Requirements

• Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
• Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio demonstrating the ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Excellent visual storytelling skills and an eye for detail.
• Ability to work independently and manage the full production process from start to finish.
• Strong communication skills and ability to collaborate with clients and team members.
• Familiarity with digital marketing strategies and social media advertising formats.
• Knowledge of motion graphics, color grading, and sound design

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

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